For the fifth straight year Otsuka Pharmaceutical has supported TEDxTokyo, an event held at Hikarie Square in the Shibuya district of Tokyo.
TED, an acronym for "Technology," "Entertainment," and "Design," provides a forum for individuals at the forefront of these three fields to come together to share innovative and creative ideas ~ "ideas worth spreading".
TED started in the United States in 1984, and has spread to more than 140 countries around the world. The presentations given at the TED gatherings have been recorded and made available free of charge at the TED web site, and these "TED Talks" have been watched more than one billion times worldwide. In Japan, NHK has shown TED talks on a program called "Super Presentation," which has drawn considerable interest.
Otsuka Pharmaceutical, which places a premium on creativity, and on the development and promotion of original products, immediately identified with the TED concept.
This year, in collaboration with TEDxTokyo members, Otsuka created an animated short based on the theme of "globalization" that gave a brief overview of the company.