Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals
September 8, 2010

Renewed Package Design for Nature Made
America's number one-selling vitamin, mineral and supplement brand

Tokyo Japan -- Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) has announced a renewal of the package design for Nature Made, America's number one-selling vitamin, mineral and supplement brand*1,2. The new design was conceived to show each products' contents and usage more clearly, and has been introduced for Nature Made products worldwide. The products with new package design are being rolled out successively in Japan, and all products will bear the new design this autumn.

  • *1: The Nielsen Company Data, 2009 Food, Drug, Mass & Club channels.
  • *2: This is in the Food, Drug, Mass and Club channels.