Otsuka Pharmaceutical Co., Ltd.
Nutraceuticals
March 26, 2018
Otsuka Pharmaceutical Enters Into Comprehensive Regional Revitalization Partnership with Kyoto Prefecture
- Signed on March 23, 2018, the agreement will support Kyoto Prefecture in efforts to extend healthy life expectancy.
- Otsuka Pharmaceutical will maximize its expertise in nutritional education, prevention of lifestyle-related illnesses, sports promotions, heat stroke countermeasures, women's health, and disaster mitigation to contribute to extension of healthy life expectancy and revitalization of local communities.
Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has entered into a comprehensive partnership agreement with Kyoto Prefecture, finalized on March 23, aiming to contribute to the revitalization of local communities and improvement of services for prefectural residents through close mutual cooperation.
Signing ceremony held at the Kyoto Prefectural Government
Hiroyuki Ishida, branch manager, Kyoto Branch Office,Otsuka Pharmaceuticals
Shozo Yamazaki, vice president, Otsuka Pharmaceuticals
Keiji Yamada, governor, Kyoto Prefecture
Mayumaro, PR Officer, Kyoto Prefecture
Based on the Healthy Kyoto 21 (Term 2)*1 comprehensive prefectural health promotion plan, Kyoto Prefecture aims to promote a variety of citizen, regional, corporate, and local government initiatives to contribute to the health and wellbeing of Kyoto Prefecture residents. Adopting the principles of health promotion*2, Kyoto Prefecture is proactively supporting approaches to support individual residents in their personal efforts as well as creating health-support environments tailored to regional characteristics with the aim of extending healthy life expectancy*3 and enabling prefectural residents to live active, healthy lives. Established in 2015, the Kyoto Healthy Life Expectancy • Disease Prevention Center*4 is among the multifaceted approaches adopted by Kyoto Prefecture.
As befitting a healthcare company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to promote healthy lifestyles.
As a constituent member of the Kyoto Healthy Life Expectancy Promotion Prefectural Assemby*5, Otsuka has been working with the Kyoto prefectural government, related organizations and groups to promote the health and wellbeing of prefectural residents.
The new comprehensive partnership aims to reinforce this cooperative relationship. Otsuka will maximize its expertise in nutritional education, prevention of lifestyle-related illnesses, sports promotions, heat stroke countermeasures, women's health, disaster mitigation and other areas, providing health-related information and products based on scientific evidence to contribute to improvement of services, revitalization of local communities, and extension of healthy life expectancy for Kyoto Prefecture residents.
The new comprehensive partnership aims to reinforce this cooperative relationship. Otsuka will maximize its expertise in nutritional education, prevention of lifestyle-related illnesses, sports promotions, heat stroke countermeasures, women's health, disaster mitigation and other areas, providing health-related information and products based on scientific evidence to contribute to improvement of services, revitalization of local communities, and extension of healthy life expectancy for Kyoto Prefecture residents.
Under the terms of the agreement, Otsuka Pharmaceutical will coordinate and cooperate with Kyoto Prefecture in areas outlined below.
- 1Support for children and countermeasures for declining birthrate
- 2Sports promotions
- 3Health promotion initiatives
- 4Provision of relief supplies in the event of a disaster
- 5Initiatives to promote nutritional education and increase consumption of Kyoto Prefecture agricultural, forestry and fishery products
- 6Other activities related to revitalization of local communities and improvement of services for Kyoto Prefecture residents as agreed upon by both parties
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
- 1
- 2Health promotion: The process of enabling people to increase control over, and to improve, their health. (WHO Ottawa Charter for Health Promotion, 1986); the basis of the Health Japan 21 ten-year plan.
- 3Healthy life expectancy (HALE): Length of life that an individual lives without limitation in daily activities due to health problems (Japan Ministry of Health, Labour and Welfare)
- 4Kyoto Healthy Life Expectancy • Disease Prevention Center(in Japanese):
- 5Kyoto Healthy Life Expectancy Promotion Prefectural Assembly(in Japanese):
REFERENCE
Otsuka has concluded cooperative agreements with 44 prefectural and metropolitan governments throughout Japan (Hokkaido Prefecture, Aomori Prefecture, Iwate Prefecture, Miyagi Prefecture, Akita Prefecture, Yamagata Prefecture, Fukushima Prefecture, Ibaraki Prefecture, Tochigi Prefecture, Gunma Prefecture, Saitama Prefecture, Chiba Prefecture, Metropolis of Tokyo, Kanagawa Prefecture, Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, Yamanashi Prefecture, Gifu Prefecture, Shizuoka Prefecture, Aichi Prefecture, Mie Prefecture, Shiga Prefecture, Kyoto Prefecture, Osaka Prefecture, Hyogo Prefecture, Nara Prefecture, Wakayama Prefecture, Shimane Prefecture, Okayama Prefecture, Hiroshima Prefecture, Yamaguchi Prefecture, Tokushima Prefecture, Kagawa Prefecture, Ehime Prefecture, Kochi Prefecture, Fukuoka Prefecture, Saga Prefecture, Nagasaki Prefecture, Kumamoto Prefecture, Oita Prefecture, Miyazaki Prefecture, Kagoshima Prefecture and Okinawa Prefecture.)