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June 1, 2018

Otsuka Pharmaceutical Co.,Ltd.

Nutraceuticals

ORONAMIN C DRINK Makes a Debut in Indonesia

Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) and Indonesian affiliate P.T. Amerta Indah Otsuka (Head Office: Jakarta, Indonesia; President Director: Yoshihiro Bando) (AIO) have announced the July 1, 2018 launch of sales of ORONAMIN C DRINK (ORONAMIN C) in Indonesia. In anticipation of the product launch, AIO has installed a new production line that conforms to requirements for halal food products and launched production at the Sukabumi Factory.

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ORONAMIN C DRINK marketed in Indonesia

AIO produces and markets POCARI SWEAT, SOYJOY, and other health-related products for the Indonesian market. Various marketing and public awareness campaigns have boosted awareness of the health value of these products, earning a reputation for quality and reliability.
Affected by reduced consumer spending and other factors, the Indonesian market for beverages is slowing*1, with trends indicating a preference for high value-added, affordable products*2. With the introduction of ORINAMIN C, an iconic brand recognized and trusted by people of all ages in Japan, Otsuka aims to promote the health benefits of the product in the Indonesian market.

AIO president Director Yoshihiro Bando commented on the product launch: "Based on our corporate philosophy of 'Otsuka-people creating new products for better health worldwide,' we have contributed to health and wellbeing with products such as POCARI SWEAT and SOYJOY. With the launch of ORONAMIN C, we aim to offer new health benefits and bring energy and smiles to people throughout Indonesia."

■About ORONAMIN C DRINK
ORONAMIN C DRINK is a carbonated nutritional beverage fortified with vitamins, including the vitamin C equivalent of 11 lemons. Creating a new market category of carbonated nutritional beverages with its 1965 launch in Japan, in 2011 ORONAMIN C became the first small-sized vitamin drink to sell more than 30 billion bottles in Japan. Developed from the pioneering idea of adding carbonation to a nutritional beverage, ORONAMIN C has maintained the same basic formula and product logo over the years, while making innovative promotions including enamel billboards and campaigns featuring well-known celebrities have kept pace with the changing times. Overseas distribution was launched in 1985, and ORONAMIN C is currently available in nine countries and areas including Japan. "Genki Hatsuratsu!" (Full of Vitality) ORONAMIN C will continue to energize people of all ages in Japan and overseas.

  1. 1KANTAR Worldpanel on FMCG in Home - Indonesia Urban + Rural, 2017
  2. 2KANTAR - Capturing Opportunities through Out-of-home occasions, 2017
Product name ORONAMIN C DRINK
(Net)Volume per bottle 120ml
Recommended retail price 5,000 IDR (Approx. 40 JPY)
Production facility

Sukabumi Factory
Jl.Raya Siliwangi Km 28, Desa Kutajaya, Kecamatan Cicurug, Kab. Sukabumi, 43559, Indonesia

https://www.aio.co.id/id/factory-tour/

20180601_1_02.jpg

■Company Overview
P.T. Amerta Indah Otsuka

Established February 3, 1997
Capitalization 144 billion IDR
Representative Yoshihiro Bando (President Director)
Headquarters Pondok Indah Office Tower1, 7th Floor, Jln Sultan Iskandar Muda Kav. V-TA, Jakarta 12310, Indonesia
No. of employees 1,106 (As of December 31, 2017)
Business description

Production and distribution of POCARI SWEAT, SOYJOY, ORONAMIN C DRINK


Information in this news release was current as of the original release date.

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