Proud to claim Tokushima as its birthplace and aiming to carry on the 400-year tradition of the Awa Odori, Otsuka Pharmaceutical organized the Otsuka Ren* corporate dance team in 1988. Subsequently performing at the Awa Odori Festival every summer, on August 12, the Otsuka Ren is currently composed of employees from Otsuka offices in Tokushima, Osaka, and Tokyo who undergo rigorous training with instructors from famous Awa Odori teams. Those who pass the screening gather in Tokushima to perform their polished dance moves for the festival crowds. This year, a group of 100 employees displayed their coordinated routines at the Awa Odori Festival. The Otsuka Ren continues to seek new challenges, all dedicated to perpetuating a traditional style of the Awa Odori.

• Awa-Odori dance teams are known as "ren"

Sponsored in conjunction with local organizations, Exciting Summer in WAJIKI, is a free-admission outdoor concert held every summer at the Otsuka Pharmaceutical Tokushima Wajiki Factory. First held in 1990, the year after completion of the factory, 2018 marked the 29th annual outdoor concert featuring promising young artists. Initially organized by young members of the Chamber of Commerce and other local organizations as a way to slow the exodus of young people and energize the community, the annual outdoor concert has become an established summer event. From this year, engagement with the participants has been deepened by allowing musicians to audition for the first-act performing.
On the day of the concert, tours of the Calorie Mate production facility are offered as a way to familiarize visitors with Wajiki Factory and its products. For the first time, visitors are encouraged to visit a natural energy display corner in the town of Naka-cho.
This year, Exciting Summer in WAJIKI 2018 was attended by approximately 3,500 music fans.

The Awa Odori Sound Festival was launched in 1990, and is also marking its 29th anniversary in 2018. This free concert event is held at the Eagle Gate Plaza in Tokushima Central Park annually on August 11, on the eve of the Awa Odori Festival. Each year, features different genres of music to appeal to an audience of music lovers across all age groups. The festival attracted 2,600 attendees this year.