1 MAR 2024 Nutraceuticals New SOYJOY Fig & Raisin A Whole-Soy Nutrition Bar Enhanced with Flavorful Figs
7 MAR 2023 Nutraceuticals New SOYJOY Fruits & Cheese Baked cheesecake-flavored whole-soy nutrition bar with ample fruit
14 SEP 2022 Nutraceuticals Launch of SOYJOY Sweet PotatoPopular ingredient flavors new whole-soy nutrition bar
25 FEB 2022 Nutraceuticals Otsuka Extends Its Deep Expertise in Soy-Based Products to Launch SOYJOY 100% Plant-Based Series
2 MAR 2021 Nutraceuticals A Delicious Snack That's Good for You Announcing SOYJOY Coffee & Nuts Soy protein from low-GI whole soy
10 SEP 2020 Nutraceuticals Smart Nutrition for New Lifestyles Announcing SOYJOY Green Tea & Macadamia Moist Texture Highlights the Mellow Astringency and Savor of Green Tea
25 FEB 2020 Nutraceuticals Whole soy nutrition bar delivers the same satisfying crunchy texture with a significant reduction in sugars SOYJOY Peanuts Renewal Launch
26 SEP 2019 Nutraceuticals New Series Expands the SOYJOY Line of Whole Soy Nutrition Bars SOYJOY Scone Bar Plain
4 FEB 2019 Nutraceuticals Introducing SOYJOY Crispy Sakura Special Seasonal Flavor from SOYJOY Brand of Whole Soy Nutrition Bars
3 FEB 2017 Nutraceuticals Introducing New SOYJOY Crispy White Macadamia Crunchy soy nutrition bar flavored with soy-based white chocolate and macadamia nuts
15 MAR 2016 Nutraceuticals New casual soy bar with the pleasant crunchy texture of puffed soy "SOYJOY Crispy" Debuts in Three Flavors
3 SEP 2015 Nutraceuticals Three New SOYJOY Bars, Enhanced with More Fruit, More Flavor Raisin, Apple and Hawthorn Berry
10 MAR 2015 Nutraceuticals New SOYJOY With More Fruit! Renewed Strawberry and Blueberry Versions Contain More Fruit
9 SEP 2014 Nutraceuticals New SoyCarat Chili Pepper Flavor Spicy version of healthy, low GI soy snack packs grown-up appeal
9 APR 2014 Nutraceuticals New SOYJOY Almond & Chocolate Combines Crunchy Almonds, Subtly Sweet Chocolate and the Goodness of Soy The Perfect Snack for Busy Business People
18 SEP 2013 Nutraceuticals Two New Flavors of SoyCarat Nori & Natto and Olive Oil & Garlic Flavors Debut October 2
13 MAR 2013 Nutraceuticals The Healthy Benefits of Whole Soy Flavored with Crunchy Peanuts SOYJOY Peanuts Debuts April 24
14 JUN 2012 Nutraceuticals Otsuka Pharmaceutical to Participate as Core Partner in TEDxTokyo 2012 to Connect Innovative Ideas to the Future
16 MAR 2012 Nutraceuticals Breaking Conventional Rules of Snack Foods Healthy and Innovative Soy Snack "SoyCarat" Debuts
7 MAR 2011 Nutraceuticals SOYJOY Fruity Tomato, a New Combination of Soy and Tomato, Launches on April 11
2 FEB 2011 Nutraceuticals Sparkling Soy Water SOYSH Internet Buzz Leads to Its Distribution to Stores Nationwide in Japan Starting March 14, 2011
31 JAN 2011 Nutraceuticals Nutraceutical Business in Europe Moves to New Stage SOYJOY, the First Japanese Product, Set to Debut in 4 Countries
20 APR 2010 Nutraceuticals A Refreshing New Concept: Whole Soy + Carbonate Sparkling Soy Water, SOYSH Debuts
26 AUG 2009 Nutraceuticals New SOYJOY flavored with blueberries and white chocolate chips SOYJOY Blueberry Debuts September 29, 2009
26 FEB 2009 Nutraceuticals Third product in fruit soy bar SOYJOY 'Plus' series SOYJOY Banana Calcium Plus Debuts April 1, 2009
28 AUG 2008 Nutraceuticals New addition to fruit soy bar SOYJOY 'plus' series lineup SOYJOY Orange Folic Acid Plus Debuts October 1, 2008
22 FEB 2008 Nutraceuticals Popular berry to be added to the SOYJOY lineup SOYJOY Strawberry Debuts April 1, 2008
4 SEP 2007 Nutraceuticals New addition to fruit soy bar SOYJOY lineup SOYJOY Prune Fe Plus Debuts October 1, 2007 in Japan
15 MAY 2007 Nutraceuticals SOYJOY Fruit Soy Bar launched in Taiwan by Otsuka Pharmaceutical affiliate, King Car Otsuka Co., Ltd.
20 MAR 2007 Nutraceuticals Fruit Soy Bar SOYJOY launched nationwide in US by Otsuka Pharmaceutical subsidiary, Pharmavite LLC
28 FEB 2006 Nutraceuticals A new portable form of soybeans FRUIT SOY BAR “SOYJOY” To be released on April 3