It is a link for moving within the page.

  1. HOME
  2. About Otsuka
  3. Otsuka People Talk
  4. Nutraceuticals Sales Representative

Otsuka People Talk

October 2015

Nutraceuticals Sales Representative

I always try to focus on acting immediately whenever I think of something I'd like to accomplish. Even if I fail, that's better than not trying at all.

The Nutritional Products Team at our Kobe Branch Office currently consists of seven members. Here, we hear from the team leader, and a 4th-year member of the team who is currently striving to develop new sales channels based on his experiences in sales and sales promotions.

Understanding the needs of customers

Team Leader: Our current team covers Kobe and surrounding areas. One of our team slogans is, "Become the company closest to the consumer," and we feel that it's important that we make an effort to understand the actual needs, concerns and desires of the people around us. We can learn a lot from them, from events that take place and from the environment on the front line. Purchase contact points have the potential to inform us of new sales channels - I think creating these is the starting point for creating new values, new categories, and new markets.

4th-year Team Member: Our Team is staffed with professionals in specialized fields, so it feels as if I always have the support I need; if I ask someone for advice they'll give me an answer, or maybe I have a question and they'll respond with a story of their own experience, or encourage me to think it out myself; it's like I'm always increasing my store of useful knowledge and skills.

Creating lifetime customers

4th-year Team Member: Currently I'm assigned to sales. I was also assigned to sales when I first joined the company but I transferred to sales promotions during my third year. In sales promotions, our aim is to create customers who will use Otsuka products for their entire lifetime, but when you actually try to accomplish that you find out that although information can be disseminated it's difficult to convince people to actually take up the products and try them for themselves. It was really frustrating! That's when I had the idea of taking the existing tools from one facility and adapting them to work in others. I discovered tools that could be used throughout the city straight away, and by connecting them we were able to immediately disseminate information citywide and expand our sales channels.

Before I joined the company, I only thought of Otsuka Pharmaceutical products from a sports perspective, but I came to realize that our products play a valid role in many scenarios, such as contributing to elderly people's well-being and also in the context of daily health.

I learned two major things through my work in sales promotions: one was to recognize reality, and the other was the power of expression. To come to understand what consumers are actually thinking, and think about how to express a specific proposal so that it will definitely reach them - this learning experience is the most important thing I took away.

Have an ideal, think, take action

Team Leader: I tell my team members to always have an ideal, think for themselves, and take action. Naturally, it's important to accomplish tasks that have been assigned to you, but the key is to think up and then experience your own scenario, conceiving of it from a zero-base standpoint. You may feel a sense of anxiety or even crisis, but when you persevere through adversity, you'll discover the real satisfaction that comes with accomplishment. I encourage my team to be inspired and to inspire others. Inspiration is what moves people; it's the same for me.

4th-year Team Member: I think that the most important thing is to act on your ideas right away. When you think, "it would be great if I could do this" or "I'd like to do that," if you don't do it now, the next day will bring some other work-related task or you'll think of something else you'd like to do. However, if you take action immediately, even if you fail, that's better than not trying, as nothing will take shape unless you actually make an effort. That's why I always try to focus on acting immediately whenever I think of something I'd like to accomplish.

Team Leader: When people start working at Otsuka, the very first thing we ask them is, "what do you want to do?" That question creates positive momentum. Without a goal, the days just go by in a succession of daily tasks, but if you always keep sight of your answer to that initial question - what you wanted to do or accomplish by joining our company - it gives you an extra advantage. Creating that environment is our role, and I think of it as our mission.

What do you want to tackle in the future?

4th-year Team Member: Before I joined the company, I felt that it would be good to do work that would have an impact on society. But after working for four years, I honestly don't feel that I have achieved anything. To accomplish something, to actually achieve something on my own when there's been no track laid out ahead of me, I feel as if I need to accumulate more skills and knowledge. To acquire those I need to meet as many people as I can and listen to many opinions, face many failures and experience a lot of different situations. I firmly believe that this is the path to real accomplishments, and I that's why I always take on various challenges.

Other Interviews

Select the stories that you are interested in.

Area
Gender
Japan/Global
Theme