In response to high mortality rates*1 from lifestyle-related illnesses such as cancer, heart disease, stroke and diabetes, Toyama Prefecture has formulated the Toyama Health Promotion Plan 21 (Term 2)*2, aiming to improve daily habits and the social environment with the goal of fostering a vital society that supports healthy and rewarding lifestyles appropriate for various life stages. Identifying extended healthy life expectancy*3 as its basic target, Toyama Prefecture is engaged in health promotion initiatives including improvement of dietary habits and establishment of regular exercise regimens.
As befitting a health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to promote health and wellbeing. To date, efforts to promote the health of Toyama Prefecture residents have included organization of seminars related to heat stroke countermeasures and nutrition and provision of health-related information for local corporations, high schools and facilities for the elderly.