News Releases

Otsuka Pharmaceutical Co., Ltd.

September 13, 2017


Otsuka Pharmaceutical Enters Into Health Promotion Partnership with Ehime Prefecture

  • Signed on September 12, 2017, the agreement with Ehime Prefecture aims to encourage mutual support and develop a society conducive to healthy and rewarding lifestyles as outlined in the “Ehime Health Promotion 21” prefectural health promotion plan.
  • Otsuka Pharmaceutical will utilize its expertise in prevention of lifestyle-related illnesses, nutritional education, sports promotions, and heat stroke countermeasures to promote extension of healthy life expectancy and contribute to the development of a social environment to support and protect the health of Ehime Prefecture residents.

Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has entered into a Health Promotion Partnership with Ehime Prefecture, aiming to contribute to the realization of healthy lifestyles for prefectural residents. The agreement was signed on September 12 at the Ehime Prefecture Government Office.

Signing Ceremony at the Ehime Prefectural Government
Photo from left: 
Tokihiro Nakamura,governor,Ehime Prefecture
Koji Takamoto,branch manager,Tokushima Branch Office

Faced with a declining birthrate, growing proportion of elderly people, and declining population, Ehime Prefecture has identified extension of healthy life expectancy*1, as the primary goal of “Ehime Health Promotion 21*2, the second therm of the prefectural health promotion plan established in line with the Health Japan 21 national health promotion movement. In addition to initiatives to encourage every citizen to focus on maintaining their own health, Ehime Prefecture aims to develop a health promotion movement for the 21st century and foster a social environment to support and protect the health of prefectural residents.

As a comprehensive health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entitites to promote health and wellbeing. In Ehime Prefecture, the company has already been engaged in public awareness campaigns, providing information to enhance health-consciousness and promote the health of prefectural residents.

With the conclusion of the Health Promotion Partnership, Otsuka will work to reinforce these cooperative initiatives, maximizing expertise in prevention of lifestyle-related illnesses, nutritional education, sports promotions, heat stroke countermeasures, and other areas, and providing health-related information and products based on scientific evidence to promote healthy lifestyles and extend the healthy life expectancy*1, of Ehime Prefecture residents.

Under the terms of the agreement, Otsuka Pharmaceutical will coordinate and cooperate with Ehime Prefecture in the following areas.
(1)Initiatives related to extension of healthy life expectancy and reduction of health disparities
(2)Initiatives related to development of a social environment to support and protect health
(3)Other initiatives required to achieve goals outlined above as agreed upon by both parties.

Based on our corporate philosophy of ‘Otsuka – people creating new products for better health worldwide’, Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.

*1 Healthy life expectancy (HALE): Length of life that an individual lives without limitation in daily activities due to health problems (Japan Ministry of Health, Labour and Welfare)
*2 Prefectural Health Promotion Plan, Second Term ” Ehime Health Promotion 21”(in Japanese):


Otsuka has concluded cooperative agreements with 41 prefectural and metropolitan governments throughout Japan (Hokkaido Prefecture, Aomori Prefecture, Iwate Prefecture, Miyagi Prefecture, Akita Prefecture, Yamagata Prefecture, Fukushima Prefecture, Ibaraki Prefecture, Tochigi Prefecture, Gunma Prefecture, Saitama Prefecture, Chiba Prefecture, Metropolis of Tokyo, Kanagawa Prefecture, Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, Yamanashi Prefecture, Gifu Prefecture, Shizuoka Prefecture, Aichi Prefecture, Mie Prefecture, Shiga Prefecture, Osaka Prefecture, Hyogo Prefecture, Nara Prefecture, Wakayama Prefecture, Shimane Prefecture, Okayama Prefecture, Hiroshima Prefecture, Yamaguchi Prefecture, Tokushima Prefecture, Kagawa Prefecture, Ehime Prefecture, Fukuoka Prefecture, Saga Prefecture, Nagasaki Prefecture, Kumamoto Prefecture, Miyazaki Prefecture, Kagoshima Prefecture and Okinawa Prefecture.)

Information in this news release was current as of the original release date.