Hanoi, with a population of 6.5 million, is the second-largest city in Vietnam. After it was announced that the 2019 Asian Games would be held in Vietnam, the Vietnamese government announced plans to accelerate investment in infrastructure nationwide, and it is said that Vietnam's GDP growth between 2008 - 2025 will be the highest in the world. POCARI SWEAT'S brand recognition appears poised to increase along with Vietnam's rapid growth.
The population of Asian Games member countries totals approximately 3.8 billion*1, which accounts for about half of the world population. Otsuka Pharmaceutical believes that sports are an important element of health for people in Asian countries, which are growing and changing dynamically, and will supply POCARI SWEAT as the official drink. This ion beverage is sold in 17 countries and regions, mainly in Asia. POCARI SWEAT quickly replenishes fluids and electrolytes lost through perspiration to support athlete conditioning and aid maximum performance. Otsuka Pharmaceutical is currently the sole Japanese partner of the Games.*2