Today, as more than a third of Hong Kong's residents are classified overweight or obese, consumers are seeking out healthier foods and beverages to use on a daily basis, which accounts for the rapid expansion of the city's diet-oriented foods market. Higher health awareness also influence people to choose functional products, such as sports and energy drinks, to promote a more active lifestyle as a way to avoid weight gain.
In the spring of 2015, Otsuka launched two more nutraceutical products in Hong Kong, which were presented at a media event held in late May, featuring actress Ms. Myolie Wu, and an internationally active dietitian, Ms. Mylene Khoo, both whom are well known icons of well-being.