In addition to the promotion of sales to hospitals and the marketing truck and free sample distribution campaigns, Otsuka also marketed Oronine Ointment aggressively in the media.
Otsuka placed advertisements in newspapers and magazines, and enlisted Keiji Sada and Keiko Kishi, who had starred in the movie version of the radio drama "Your Name Is," which was hugely popular at the time, to sell Oronine using the catch phrase "Your Name Is Oronine."
In the radio program "Daimaru Racket - Humorous Street Recordings," a Japanese stand-up comedy duo who performed using the stage names Nakata Daimaru and Nakata Racket made audiences laugh with a clever back-and-forth comedy routine about Oronine.
1953, the year Oronine Ointment was launched, was also the year that television broadcasting started in Japan. The first television commercials were broadcast live by performers during the programs.
Then, starting in 1963, Otsuka advertised Oronine using enamel billboards. These were put up by salesmen as part of their job, and are now greatly prized by collectors.
In 2003, the 50th anniversary of Oronine's market launch, Otsuka sold a limited quantity of Oronine Ointment in 50th anniversary commemorative packaging, and also sold "Oronine Sanitizer," a spray-type sanitizer that was the first new Oronine product in 50 years.