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  5. New addition to fruit soy bar SOYJOY 'plus' series lineup SOYJOY Orange Folic Acid Plus Debuts October 1, 2008

August 28, 2008

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

New addition to fruit soy bar SOYJOY 'plus' series lineup
SOYJOY Orange Folic Acid Plus Debuts October 1, 2008

Tokyo, Japan, August 28, 2008 -- Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) today announced the October 1 launch of SOYJOY Orange Folic Acid Plus, the second addition to the 'Plus' series of the popular fruit soy bar SOYJOY line.

SOYJOY Orange Folic Acid Plus is a nutrition product offering a convenient, delicious way to enjoy the nutritional benefits of soy, the same as other products in the SOYJOY line. In addition, it is fortified with folic acid, one of the B vitamins abundant in soybeans. SOYJOY Orange Folic Acid Plus is characterized by refreshing orange flavor and fragrance and the pleasing texture of orange peel.

SOYJOY Orange Folic Acid Plus is a food with nutrient function claims* containing 200μg of folic acid, a nutrient currently the focus of considerable attention. Folic acid is a nutrient that assists in the formation of red blood cells and contributes to normal fetal development. In addition to expected mothers and women of childbearing age, folic acid is recommended for a wide segment of the general population.

  • *Food with nutrient function claims: At present, 17 nutritional ingredients are recognized for nutrient function claims. Foods containing a given amount of government-specified nutrients are permitted to label its nutrient function.

To coincide with the launch of SOYJOY Orange Folic Acid Plus, packaging for the SOYJOY 'Plus' series has been redesigned to clearly identify the added nutrients. The new packaging will be used for the new SOYJOY Orange Folic Acid Plus and for SOYJOY Prune Fe Plus, which was launched in October 2007.

Containing no wheat flour, SOYJOY is a new type of nutrition product baked from dough made of powdered whole soybeans (hulled soybeans) and generous amounts of real fruit. Launched in April 2006, cumulative sales of SOYJOY topped the 200 million unit mark in April 2008. Providing a convenient, portable way to take advantage of the nutritional benefits of soy, SOYJOY has earned a popular following among a wide segment of the population and health-conscious individuals in particular. With the addition of SOYJOY Orange Folic Acid Plus, the SOYJOY range now consists of nine items, offering a variety of delicious ways for people to incorporate the benefits of soy in daily life.

Based on its corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical Co., Ltd. is dedicated to contributing to the health of people around the world.

Product Features

  1. Contains 200μg of folic acid, a nutrient that is recently the focus of considerable interest
  2. Food with nutrient function claim, as specified by the Ministry of Health, Labour and Welfare of Japan
    Nutrient function claim: Folic acid aids in red blood cell formation and contributes to normal growth of the fetus.
  3. Fresh, fruity orange flavor with the pleasing texture of orange peel
  4. New packaging design conveys a functional image

Product Overview

Product name SOYJOY Orange Folic Acid Plus
Designation Snack
Ingredients Soybean flour (not genetically modified), raisins, butter, sugar, almonds, orange peel (orange peel, fructose, concentrated orange juice), eggs, papaya, indigestible dextrin, pineapple, nonfat dry milk, salt, fermented milk, dextrin, glucose, aromatics, vitamin B6, folic acid, vitamin B12
Content 1 bar(30g)
Suggested retail price ¥115 (¥121 tax inclusive)
Storage Store in cool place; avoid high temperatures

Nutritional Information (per single 30g bar)

Energy 134kcal Sodium 33~72mg
Protein 4.6g Vitamin B6 1mg
Fat 7.2g Vitamin B12 2μg
Carbohydrates 11.6g Folic acid 200μg
Dietary fiber 3.2g

Visit the SOYJOY website

http://www.otsuka.co.jp/soy/


Information in this news release was current as of the original release date.

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