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  5. Deliver moisture into skin UL•OS Men's Skin Care Line from Otsuka Pharmaceutical Debuts September 9, 2008

September 3, 2008

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

Deliver moisture into skin
UL•OS Men's Skin Care Line from Otsuka Pharmaceutical
Debuts September 9, 2008

Tokyo, Japan, September 3, 2008 -- Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) today announced the launch of the UL•OS brand of Men's Cosmedics* targeting healthy skin. The line of face and body care products formulated with middle-aged men in mind will be launched on September 9, 2008, with the introduction of five items in three formulations: skin lotion, skin milk, and skin cream.

  • *Cosmedics = Skin care products targeting healthy skin based on Otsuka Pharmaceutical's innovative principle of Cosmetics + Medicine

Men's skin tends to loose moisture more quickly than sebum, disrupting the skin's moisture balance as aging progresses. Skin care with high moisture content is required to alleviate this imbalance of sebum and moisture and restore healthy skin. A disruption in moisture balance is what causes numerous middle-aged men to complain of dry or itchy skin.

Envisioning various daily usage scenarios, UL・OS was developed so that a single product could be used for face and body care, with particular attention to moisture, fragrance, and texture. Formulation with moisture ingredient AMP** balances the complexion's hydric environment, aiming to restore a bright and healthy skin. A unique blend of nine essential oils gives UL•OS products a natural herbal mint fragrance that is pleasant to use but leaves no lingering after-scent. The lightweight products are absorbed into the skin quickly, leaving no greasy residue.

  • **AMP: Adenosine phosphate

Establishing Otsu Skin Care Research Institute in 1990, Otsuka Pharmaceutical has been investigating the mechanisms of the skin, a vital organ that accounts for approximately 16% of human body weight, and has continued to pursue research with the theme of health of the skin. The InnerSignal line of medicated (quasi-drug) cosmetics, based on the unique Cosmedics concept and proprietary Otsuka Pharmaceutical technology, was launched in 2005. The UL•OS line of Men's skin care products is Otsuka Pharmaceutical's second skin care brand.

Men's skin care products are estimated to account for approximately 1% of the overall cosmetics market in Japan, generating approximately 15 billion yen a year. Though still small in scale, this market has posted a 25% increase over the past five years and continues to expand annually. (Ministry of Economy, Trade and Industry; Chemical Industry Statistics Report 2007) Otsuka Pharmaceutical aims to position UL•OS as a global brand, and will pursue development of markets for this innovative new line of Cosmedics skin care products.

Based on its corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical Co., Ltd. is dedicated to contributing to the health of people around the world.

Product Features

  1. A Men's line of face and body care products based on the principle of Cosmedics.
  2. Formulated with moisturizing ingredient, AMP, a bio-compound naturally present in human skin; AMP works to balance the complexion's hydric environment, enhancing resilience, glow and moisture balance and restoring a bright, healthy-looking complexion.
  3. Formulated with nine types of essential oils; has a refreshing herbal mint fragrance with no lingering after-scent.
  4. Light-textured, absorbs rapidly, never greasy.

Product Overview

Product name UL・OS Skin Lotion
Category Cosmetic lotion
Content 200 ml 60ml
Suggested retail price ¥1,800 (¥1,890 including tax) ¥800(¥840 including tax)
Efficacy Refines texture, maintains healthy skin. Protects skin and prevents roughness and dryness. Moisturizes and increases resilience. Softens and restores elasticity and glow. Smoothes and restores skin after shaving.
Instruction for use After bath, before bed, after washing face or shaving, apply an appropriate amount to face and any other area where skin could benefit from moisture.
Others Natural fragrance, color-free, contains no mineral oils or parabens (preservatives)
  • * 200ml size for all-body use; a 1.5- to 2-month supply
  • * 60ml size suitable for packing in airline carry-on bag; a 7- to 10-day supply.
Product name UL・OS Skin Milk
Category Cosmetic emulsion
Content 200 ml 60ml
Suggested retail price ¥1,800 (¥1,890 including tax) ¥800(¥840 including tax)
Efficacy Refines texture, maintains healthy skin. Protects skin and prevents roughness and dryness. Moisturizes and increases resilience. Softens and restores elasticity and glow. Smoothes and restores skin after shaving. Restores and maintains balance of hydration and oil.
Instruction for use After bath, before bed, after washing face or shaving, apply an appropriate amount to face and any other area where skin could benefit from moisture.
Others Natural fragrance, color-free, contains no mineral oils or parabens (preservatives)
  • * 200ml size for all-body use; a 1.5- to 2-month supply
  • * 60ml size suitable for packing in airline carry-on bag; a 7- to 10-day supply.
Product name UL・OS Skin Cream
Category Cosmetic cream
Content 80g
Suggested retail price ¥1,200 (¥1,260 including tax)
Efficacy Refines texture, maintains healthy skin. Protects skin and prevents roughness and dryness. Moisturizes and increases resilience. Softens and restores elasticity and glow. Smoothes and restores skin after shaving. Restores and maintains balance of hydration and oil.
Instruction for use After bath, before bed, after washing face or shaving, apply an appropriate amount to face and any other area where skin could benefit from moisture.
Others Natural fragrance, color-free, contains no mineral oils or parabens (preservatives)
  • * For all-body use; a 1.5- to 2-month supply

Information in this news release was current as of the original release date.

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