Otsuka Pharmaceutical Co., Ltd.
Nutraceuticals
August 26, 2009
New SOYJOY flavored with blueberries and white chocolate chips
SOYJOY Blueberry Debuts September 29, 2009
Tokyo, Japan - Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) has announced the September 29, 2009 debut of SOYJOY Blueberry, a new addition to the fruit soy bar SOYJOY line
SOYJOY Blueberry is a wheat-free bar-type nutrition product baked from dough made of powdered whole soybeans (hulled soybeans), with the addition of generous amounts of sweet-tart blueberries and white chocolate chips.
Perceived health benefits have contributed to the growing popularity of blueberries among women in particular. SOYJOY Blueberry is a delicious, healthful combination of blueberries and soy, characterized by the intense flavor of plump wild blueberries.
Launched in Japan in April 2006 as a way to promote the benefits of soy, a traditional element of Japanese dietary culture, SOYJOY is currently available in seven countries and regions. A low GI food,* SOYJOY is a delicious and convenient way to enjoy the nutrition of soy in various occasions and has earned a loyal following among a wide segment of the population and health-conscious individuals in particular. With the addition of SOYJOY Blueberry, the SOYJOY range now consists of 11 items, offering a variety of delicious ways to incorporate the benefits of soy in daily life.
- *'GI' stands for 'glycemic index', a measurement of how carbohydrates in foods affect blood sugar levels. A low GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control.
In view of factual evidence that soy consumption can be a solution for a variety of health conditions, Otsuka Pharmaceutical is focusing on an ongoing 'Soylution' initiative to encourage an ever-increasing number of people to discover the benefits of soy. SOYJOY is a brand born of this Soylution concept.
Based on its corporate philosophy of 'Otsuka-people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to contributing to the health of people around the world.
SOYJOY Blueberry Product Features
- Baked from dough made of whole soybeans; provides the nutrition of whole soy.
- Popular blueberry flavor
- Full of intense flavor of plump wild blueberries
- 136 calories per bar; a low glycemic index food
- Easy to eat bar-type nutrition product
Product Overview
| Product name | SOYJOY Blueberry |
|---|---|
| Designation | Confectionary |
| Ingredients | Whole soybean flour (not genetically modified), raisins, butter, sugar, eggs, coconut, pineapple, maltodextrin, blueberries, high-fructose corn syrup, white chocolate, cranberries, salt, cheese, flavors |
| Content | 1 bar (30g) |
| Suggested retail price | ¥115 (¥121 tax inclusive) |
Nutritional Information (in a single 30-gram bar)
| Energy | 136kcal | Dietary fiber | 3.2g |
|---|---|---|---|
| Protein | 4.1g | Sodium | 31~69mg |
| Fat | 7.4g | ||
| Carbohydrates | 11.9g | Isoflavins | 14mg |
SOYJOY Website
http://www.otsuka.co.jp/soy/