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  5. New addition to CalorieMate® line of balanced nutrition blocks CalorieMate® Block, Maple Flavor First new flavor in two years debuts September 29

September 8, 2009

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

New addition to CalorieMate® line of balanced nutrition blocks
CalorieMate® Block, Maple Flavor
First new flavor in two years debuts September 29

Tokyo, Japan - Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) today announced the introduction of a new maple-flavored version of CalorieMate Block, the popular solid-type balanced nutritional food that provides the five major nutritional elements. The new maple flavor CalorieMate Block be launched nationwide in Japan on September 29, 2009.

The new maple flavor CalorieMate Block is the result of more than a year-and-a-half of research to identify a flavor that would appeal to young people in particular, who account for a high proportion of the growing number of people who tend to skip breakfast*. Maple-flavored CalorieMate Block provides a flavorful and healthy solution that can be consumed even on mornings when there's no time for a leisurely breakfast.

  • *Reference: 2007 National Nutrition Survey; Ministry of Health, Labour and Welfare

The rich flavor and subtle sweetness of natural maple sugar is balanced by the fragrance of orange peel, with the addition of soy sauce as the secret ingredient that creates a rich and satisfying, savory flavor. The new maple flavor CalorieMate was conceived to appeal to people in all age groups and walks of life, and to young women in their teens and 20s in particular.

Launched in 1983, CalorieMate is based on the idea of adapting enteral formula, initially developed as medical food, into nutritional supplements for healthy people. Containing 11 types of vitamins, six types of minerals, and protein, fat and sugar in balanced proportions, one four-block pack of CalorieMate provides half the minimum daily adult requirement of vitamins. Each individual block provides 100Kcal of energy, making it easy to keep track of calorie consumption. With a long shelf life, portable CalorieMate Block is widely consumed as a convenient source of nutrition when there's no time for a meal. Enjoying a popular following as a delicious and simple balanced source of five major nutritional elements, more than 2.7 billion portions of CalorieMate have been consumed to date.

Regular, nutritionally balanced meals form the basis of a healthy diet. With the addition of new maple flavor, CalorieMate Block continues to provide a convenient source of balanced nutrition for busy people who may not be able to maintain regular eating habits and for those who tend to skip breakfast.

Based on its corporate philosophy of "Otsuka-people creating new products for better health worldwide," Otsuka Pharmaceutical Co., Ltd. is dedicated to contributing to the health of people around the world.

About CalorieMate Block (maple flavor)

  1. Characterized by a rich, appetizing maple flavor
  2. Subtly sweet with a hint of orange
  3. Satisfying flavor suited for breakfast or a variety of consumption occasions
  4. A balanced blend of five major nutritional elements at just 100Kcal per block for easy monitoring of calorie consumption

Product Summary

Product nameCalorieMate Block, maple flavor
(4-block package)
CalorieMate Block, maple flavor
(2-block package)
Category Snack; balanced nutrition food (solid type)
Ingredients Wheat flour, edible fat and oils, sugar, eggs, almonds, butter, nonfat dry milk, soy protein, wheat protein, orange peels, starch, cheese, salt, chocolate, maple sugar, soy sauce, casein sodium, processed starch, flavor, magnesium carbonate, emulsifiers
Weight 80g 40g
Packaging (case) 4 blocks x 10 packages x 3 2 blocks x 20 packages x 3
Recommended unit price ¥210 (tax inclusive) ¥105 (tax inclusive)
Shelf life One year from date of manufacture

Nutritional Information (per four bars: 80g)

Energy 400 kcal Iron 2.5 mg Niacin 5.5mg
Protein 8.1g Magnesium 50 mg Pantothenic acid 2.8mg
Fat 22.6g Phosphorous 90 mg Folic acid 100μg
Sugar 40.3g Vitamin A 225μg Vitamin C 40mg
Dietary fiber 2g Vitamin B1 0.5mg Vitamin D 2.5μg
Sodium 300 mg Vitamin B2 0.6mg Vitamin E 4mg
Potassium 110 mg Vitamin B6 0.5mg
Calcium 200mg Vitamin B12 1μg

Official CalorieMate website

http://www.otsuka.co.jp/cmt/


Information in this news release was current as of the original release date.

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