May 20, 2014
Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Named the Major Official Sponsor of Inter-High School Athletic Championships for Two Consecutive Years
Special Website Features Fan-produced Support Movies and First Streaming Broadcast of All Competitions
- Otsuka Pharmaceutical has contracted as special sponsor of the summer 2014 Inter-High championships in which athletes from high schools nationwide compete in 34 events in 30 categories. POCARI SWEAT and Calorie Mate will assist athletes pursuing their dreams under the hot summer sun to maintain optimum condition and help make the championships a memorable event for competitors and their fans and supporters.
- The "Inter High School Television" official fans' website will be launched on May 20, 2014, under the slogan, "Support Our Future Athletes".
- On the fan site, an original supporters' song written and performed by SukimaSwitch provides the soundtrack for fans' Movie Maker program and the first live streaming broadcast of the entire meet.
Tokyo, Japan: Otsuka Pharmaceutical Co., Ltd. (Head office: Tokyo Japan; President: Taro Iwamoto) has contracted with the All Japan High School Athletic Federation as an official sponsor of the summer Inter-High School Athletic Meeting 2014 (Inter-High). The contract names Otsuka as the major official sponsor for Inter-High championships in two consecutive years, 2014 and 2015. POCARI SWEAT and Calorie Mate will contribute in soft drink and ready-to-eat nutritionally balanced food categories, assisting athletes, organizers, fans and supporters in maintaining optimum condition with fluid and electrolyte replenishment and dietary support.
Otsuka will also contribute to the excitement surrounding the championships through operation of the official "Inter High School Television（http://www.inter-high-school.tv/）" official fans' website. Beginning May 20, 2014, the site will feature a special Movie Maker program for fans to create decorated video clips dedicated to their favorite athletes and teams. An original supporters' song written and performed by SukimaSwitch will provide the soundtrack for fan movies. The site will also feature up-close live streaming broadcast of all Inter-High competitions, making it possible for fans and supporters to follow all the action, even if they are unable to attend the event.
Information in this news release was current as of the original release date.