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  5. UL・OS Announces New Skin Conditioner Promoting the Habit of Skin Care for Middle-Aged Men

August 6, 2014

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

UL・OS Announces New Skin Conditioner
Promoting the Habit of Skin Care for Middle-Aged Men

  • The new UL・OS Skin Conditioner was conceived to be easy to use, even for men who have yet to adopt the habit of skin care. Created by a macromolecular emulsification process, the lush-textured white gel cream, formulated with moisturizing ingredient AMP (adenosine monophosphate), glides on smoothly for a moist yet clean finish, suitable for both facial and body moisturizing. The convenient airless pump dispenser is fitted with a stopper, making it easy to dispense a single application at a single push, with no need to remove or replace a lid. Lightweight and portable, UL・OS Skin Conditioner can easily be carried on the daily commute or on business trips.
  • In addition to working longer hours and tending to suffer from lack of sleep, data indicates that middle-aged men are susceptible to health problems due to smoking and consumption of alcohol*1. This kind of lifestyle naturally affects the skin. Approximately 80% of middle-aged men are concerned about their skin, however less than half of them actually practice a skin care regimen*2.
  • The market for men's cosmetics has grown 1.4 times over the past five years and is currently valued at over 20 billion yen*3. Continuing to register double-digit growth, the UL・OS line has become a market leader*3. The convenience of using a single product for both facial and body care has proved popular, and introduction of new products that are even easier to use should encourage more middle-aged men to take up the habit of skin care.

Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President & CEO: Taro Iwamoto) has announced the launch of UL・OS Skin Conditioner, the latest addition to the UL・OS brand of skin care products targeting the skin care concerns of middle-aged men.

Scheduled for launch throughout Japan on August 20, 2014, the exceptionally easy to use UL・OS Skin Conditioner was conceived to appeal to skin care aficionados and beginners as well.

  • *1 A high ratio of respondents in their 30s, 40s and 50s feel as if they do not get enough sleep (National Health and Nutrition Survey Japan, 2012; Ministry of Health, Labour and Welfare); By age group, those in their 40s get the least sleep (2011 Survey on Time Use and Leisure Activities; Statistics Bureau, Ministry of Internal Affairs and Communications); By age group, those in their 40s tend to work the longest hours (2011 Survey on Time Use and Leisure Activities; Statistics Bureau, Ministry of Internal Affairs and Communications); A high ratio of respondents in their 40s and 50s consume alcohol, with its attendant risk of health problems (National Health and Nutrition Survey Japan, 2012; Ministry of Health, Labour and Welfare); A high ratio of respondents in their 30s, 40s and 50s are habitual smokers (National Health and Nutrition Survey Japan, 2012; Ministry of Health, Labour and Welfare).
  • *2 Otsuka Pharmaceutical online survey, May 9 -12, 2014 (500 men, aged 20s - 60s, nationwide)
  • *3 Chemical Industry Statistics, Ministry of Economy, Trade and Industry: Cosmetics overall ¥1.4 trillion (2009) → ¥1.4 trillion (2013);
    Men's cosmetics ¥1.6 billion (2009) → ¥2.2 billion (2013)

Information in this news release was current as of the original release date.

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