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March 18, 2015

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

Celebrating 50 Years of ORONAMIN C DRINK

Tokyo, Japan - ORONAMIN C DRINK, a carbonated vitamin beverage produced by Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) marked its 50th anniversary in February 2015. Creating a new market category of carbonated nutritional beverages with its 1965 launch, in 2011 ORONAMIN C became the first small-sized vitamin drink to sell more than 30 billion bottles in Japan. Developed from the pioneering idea of adding carbonation to a nutritional beverage, ORONAMIN C has maintained the same basic formula and product logo over the years, while constantly improving the bottle and cap design in the interest of consumer and environmental safety. Innovative promotions including enamel billboards and campaigns featuring well-known celebrities have kept pace with the changing times. Overseas distribution was launched in 1985, and ORONAMIN C is currently available in eight countries including Japan. Still vigorous after 50 years, "Genki Hatsuratsu!" (Full of Vitality) ORONAMIN C will continue to energize people of all ages in Japan and overseas.

About ORONAMIN C

ORONAMIN C DRINK is a carbonated nutritional beverage fortified with vitamins, including the vitamin C equivalent of 11 lemons. The optimal 120ml size delivers refreshing tingle of carbonation and a fresh feeling that expands with every gulp you take. The basic vitamin C and B-complex formula has remained the same since initial launch. Containing no food coloring or preservatives, ORONAMIN C has also retained its distinctive yellow color, the color of vitamin B2. ORONAMIN C ROYALPOLIS formulated with royal jelly, propolis, honey and vitamin B1, was renewed in 2015.

  1. 1Japan Soft Drink Association

Information in this news release was current as of the original release date.

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