Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the December 1, 2015 launch of POCARI SWEAT in the Kingdom of Cambodia, the most recent expansion of overseas distribution of the popular ion supply drink, initially launched in 1980 in Japan. POCARI SWEAT produced by Otsuka Group subsidiary Dong-A Otsuka Co., Ltd. in the Republic of Korea will be sold through a local distribution agent in Cambodia. Following the Cambodian market launch, POCARI SWEAT is now distributed in 20 markets and regions around the world.
December 1, 2015
Otsuka Pharmaceutical Co., Ltd.
POCARI SWEAT Launched in Cambodia on December 1, 2015
- Sales of ion supply beverage POCARI SWEAT were officially launched in the growing Cambodian market from December 1, 2015.
- Since the 1980 launch of POCARI SWEAT in Japan, Otsuka has steadily expanded overseas distribution. With the official launch in Cambodia, POCARI SWEAT is now available in 20 countries and regions*1. Otsuka Pharmaceutical will continue initiatives to convey the importance of ions and fluid replenishment in keeping with local customs and culture in various international markets.
Cambodian GDP has doubled over the past 10 years*2. In recent years, an increasing number of Japanese corporations have been investing in Cambodia, along with ASEAN neighbors Vietnam and Myanmar, leading to increased expectations for economic growth in Cambodia and in the region as a whole.
The ratio of young people in the Cambodian population is increasing rapidly, and the market for soft drinks shows great potential for growth. Otsuka Pharmaceutical has contracted with a local distribution agent for the December 1, 2015 launch of POCARI SWEAT in the growing Cambodian market. Expansion of sales will be supported with information regarding the importance of ion and fluid replenishment and the utility of POCARI SWEAT in various scenarios, in keeping with local customs and lifestyles.
- 1Markets where POCARI SWEAT is sold (as of December 1, 2015; in order of market launch) Japan, Taiwan, Singapore, Bahrain, Saudi Arabia, Oman, United Arab Emirates, Republic of Korea, Indonesia, Thailand, Malaysia, People's Republic of China, Kuwait, Qatar, Philippines, Egypt, Vietnam, Myanmar, East Timor, Cambodia
- 2Source : IMF - World Economic Outlook Databases (October 2015)
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
Information in this news release was current as of the original release date.