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  5. Otsuka Pharmaceutical Launches "POCARI SWEAT & TOKYO Project" in Cooperation with Tokyo Metropolitan Government

April 12, 2016

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

Otsuka Pharmaceutical Launches "POCARI SWEAT & TOKYO Project" in Cooperation with Tokyo Metropolitan Government

Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo Japan; President: Tatsuo Higuchi) has entered into an agreement to launch the "POCARI SWEAT & TOKYO*1 Project" in cooperation with the Tokyo Metropolitan Government. Aiming to maintain and enhance the health of Tokyo residents, develop sports programs, promote education, and preserve the environment of natural parks within the Tokyo Metropolitan area, the "POCARI SWEAT & TOKYO Project" was officially launched on April 11, 2016.

POCARI SWEAT & TOKYO
Signing ceremony at Tokyo Metropolitan Government Office

As a comprehensive health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to promote healthy lifestyles.

The company has already been active in organizing seminars related to heat stroke countermeasures, nutritional education, prevention of lifestyle-related illnesses and sports promotion for schools and companies in Tokyo. Under the new agreement, Otsuka will cooperate with the Tokyo Metropolitan Government to create an environment conducive to maintaining and enhancing the health of Tokyo residents through initiatives outlined below.

  1. 1Educational and publicity activities regarding the importance of hydration for heat stroke countermeasures, prevention of dehydration during sports activities and in dry conditions, and other areas related to maintaining the health and wellbeing of Tokyo residents.
  2. 2Initiatives to protect the natural environment and support the activities of Tokyo Park Rangers*2, entrusted with protection of the environment and promotion of appropriate use of natural parks within Tokyo
  3. 3Activities related to youth development and promotion of sports programs and education.
  4. 4Programs to promote health and wellbeing through diet to facilitate exercise function and improve nutrition.

Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.

  1. 1"& Tokyo" Brand official website: https://andtokyo.jp/brand/concept.html
  2. 2Tokyo Park Rangers: Tokyo nature preservation advisors; entrusted with protection of the natural environment and promotion of proper use of natural parks in Tokyo. http://www.kankyo.metro.tokyo.jp/nature/natural_environment/park/ranger/index.html
    Tokyo Park Rangers will be provided with official caps bearing the "POCARI SWEAT & TOKYO" logo.

REFERENCE

Including the cooperation with Tokyo Metropolitan Government, Otsuka Pharmaceutical has entered into cooperative agreements with thirteen prefectures throughout Japan (Kanagawa Prefecture, Saga Prefecture, Saitama Prefecture, Fukuoka Prefecture, Shiga Prefecture, Iwate Prefecture, Tokushima Prefecture, Aomori Prefecture, Okayama Prefecture, Ishikawa Prefecture, Hiroshima Prefecture, Hyogo Prefecture


Information in this news release was current as of the original release date.

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