Otsuka Pharmaceutical Enters into Comprehensive Partnership with Mie Prefecture
Signed on April 21, 2016, the comprehensive partnership aims to support the goals of extended healthy life expectancy*1 and improved mental and physical health set out in the "Basic Health Promotion Plan*2" adopted by Mie Prefecture.
Otsuka will utilize its expertise in areas such as heat stroke countermeasures, prevention of lifestyle-related illnesses, nutritional education, sports promotions, and disaster countermeasures, working together with Mie Prefecture to implement various health-related initiatives to contribute to healthy lifestyles for prefectural residents.
Otsuka Pharmaceutical Co., Ltd. (Head Office Tokyo, Japan; President: Tatsuo Higuchi) has entered into a comprehensive partnership with Mie Prefecture, aiming to support the goals set forth in the prefecture's "Basic Health Promotion Plan," adopted in March 2013. The partnership agreement was signed on April 21 at the Mie Prefecture Government Offices.
Signing Ceremony at the Mie Prefecture Government Offices
As a comprehensive health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to promote healthy lifestyles.
As a result of public health promotion efforts implemented by Mie Prefecture in cooperation with prefectural residents since 2001, many health-related indices have improved*3, including a decline in death rates due to lifestyle-related illnesses and an increase in healthy life expectancy. Despite this progress, the number of prefectural residents who actually feel as if they enjoy the benefits of good health has not necessarily increased. This led to the March 2013 adoption of the "Basic Health Promotion Plan," aiming to promote both physical and mental health and improve the general social environment, to further extend healthy life expectancy and enhance quality of life for residents of Mie Prefecture.
Otsuka has already engaged in various initiatives to maintain and promote the health of prefectural residents and support education in cooperation with Mie Prefecture. With the conclusion of the comprehensive partnership, Otsuka will further maximize its expertise in heat stroke countermeasures, prevention of lifestyle-related illnesses, nutritional education, sports promotion, and disaster countermeasures, working together with the prefectural government to extend healthy life expectancy and improve the health and wellbeing of residents of Mie Prefecture.
Under the terms of the agreement, Otsuka will work together with Mie Prefecture to promote the Health Promotion Challenge Corporation program, including but not limited to initiatives outlined below.
1Initiatives to promote the health of prefectural residents
2Promotion of nutritional education
3Training and development of competitive athletes
4Initiatives related to disaster prevention and relief
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
1Healthy life expectancy (HALE): Length of life that an individual lives without limitation in daily activities due to health problems (Japan Ministry of Health, Labour and Welfare)
2Basic Health Promotion Plan: Basic plan formulated in March 2013 outlining Mie Prefecture health-related initiatives over the course of 10 years (2013 - 2023), aiming to extend healthy life expectancy and enhance physical and mental health to boost perceptions of wellbeing and quality of life (Mie Prefecture weblsite:http://www.pref.mie.lg.jp/KENKOT/HP/HP/tk/kihonkeikaku2534.pdf)
Including the comprehensive partnership with Mie Prefecture, Otsuka has concluded cooperative agreements with 14 prefectural and metropolitan governments throughout Japan (Kanagawa Prefecture, Saga Prefecture, Saitama Prefecture, Fukuoka Prefecture, Shiga Prefecture, Iwate Prefecture, Tokushima Prefecture, Aomori Prefecture, Okayama Prefecture, Ishikawa Prefecture, Hiroshima Prefecture, Hyogo Prefecture and Metropolis of Tokyo
Information in this news release was current as of the original release date.
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