Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the June 1, 2016 nationwide launch of POCARI SWEAT Ion Water Powder (for 750ml), a convenient powder pack that makes 750ml of POCARI SWEAT Ion Water, the thirst-quenching beverage that supports optimum day-to-day condition.
May 26, 2016
Otsuka Pharmaceutical Co., Ltd.
Thirst-quenching support for optimum day-to-day condition Introducing New POCARI SWEAT Ion Water Powder (to make 750ml)
- New from POCARI SWEAT Ion Water, the thirst-quenching beverage that supports optimum day-to-day condition, POCARI SWEAT Ion Water Powder (for 750ml) is a convenient powder pack that makes 750ml of refreshing POCARI SWEAT Ion Water. New POCARI SWEAT Ion Water Powder will be launched nationwide in Japan on June 1, 2016.
- Package volume has been calculated to address often unnoticed "daily depletion of fluids"*1
- Conveying the importance of fluid replenishment not only during sports or other sweaty activities, but also during daily pursuits that don't necessarily cause a noticeable thirst, POCARI SWEAT Ion Water aims to establish a position as a "beverage to support optimum day-to-day condition" for consumption anytime, anyplace, in a wide range of scenarios.
Retaining the POCARI SWEAT ability to smoothly replenish fluids and ions (electrolytes), POCARI SWEAT Ion Water is characterized by subtle sweetness and a clean, refreshing aftertaste. Initially launched in 2013, this lighter version of POCARI SWEAT has been appreciated by women in particular as a daily fluid replenishment beverage. Renewed with a new formula and package design in April 2016, clean, refreshing POCARI SWEAT Ion Water goes down smoothly as water and is delicious even at room temperature.
The new POCARI SWEAT Ion Water Powder (for 750ml) was developed in response to customer requests for a powder type, more convenient for bulk purchase and carrying than large PET bottles.
Based on the fact that women - the main target for POCARI SWEAT Ion Water - are said to lose approximately 750ml of fluids in a day through lungs and skin, the package volume was set at a size that allows convenient dilution and consumption during the course of daily activities, at home or out and about.
Conveying the importance of fluid replenishment not only during sweaty activities but also during daily pursuits that don't necessarily cause a noticeable thirst, the launch of the new powder type aims to contribute to establishing POCARI SWEAT Ion Water as a "beverage to support optimum day-to-day condition" in a variety of scenarios.
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
Information in this news release was current as of the original release date.