June 29, 2016
Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Enters into Comprehensive Partnership with Miyazaki Prefecture
- The agreement, signed on June 28, 2016, aims to support Miyazaki Prefecture efforts to promote the health and wellbeing of prefectural residents through improved lifestyle habits.
- Otsuka Pharmaceutical will utilize its expertise in areas such as sports promotion, nutritional education, heat stroke countermeasures, prevention of lifestyle-related illnesses and disaster countermeasures, working together with Miyazaki Prefecture to contribute to the health and wellbeing of prefectural residents.
Otsuka Pharmaceutical (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has entered into a comprehensive partnership with Miyazaki Prefecture, aiming to assist efforts to promote healthy lifestyles for prefectural residents. The agreement was signed on June 28 at the Miyazaki Prefecture Offices.
Signing Ceremony at the Miyazaki Prefectural Government
As a comprehensive health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to maintain and promote healthy lifestyles.
Miyazaki Prefecture ranks above the national average in healthy life expectancy*1 and in the ratio of prefectural residents who perceive themselves as healthy*2. However, a high ratio of obesity among residents of elementary school age and older indicates the need to address dietary and other lifestyle habits.
The Healthy Miyazaki Action Plan 21 (Term 2)*3 aims to promote health and wellbeing through improved lifestyle habits, addressing prevention of lifestyle-related illness from infancy onward with the goal of enhancing the quality of life for prefectural residents.
Otsuka Pharmaceutical has already been involved in various activities to promote the health of Miyazaki Prefecture Residents. The new agreement reinforces this cooperative relationship, paving the way for Otsuka to maximize its expertise in sports promotion, nutritional education, heat stroke countermeasures, prevention of lifestyle-related illnesses and disaster countermeasures, providing health-related information and products based on scientific evidence to maintain and promote the health of Miyazaki Prefecture residents.
Under the terms of the agreement, Otsuka Pharmaceutuical will work together with Miyazaki Prefecture to maximize resources and capabilities through broad-based activities as outlined below.
- 1Activities related to sports promotion
- 2Activities to contribute to health and wellbeing and promote nutritional education for prefectural residents.
- 3Activities to create a society conducive to healthy longevity
- 4Cooperation to support victims in case of disaster
- 5Activities to promote food-related businesses
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
- 1Healthy life expectancy: Length of life that an individual lives without limitation in daily activities due to health problems (Japan Ministry of Health, Labour and Welfare)
- 2Miyazaki Prefecture Healthy Life Expectancy Support Site:
- 3Healthy Miyazaki Action Plan 21:http://kenkochoju.pref.miyazaki.lg.jp/actionplan21/
Including the comprehensive partnership with Miyazaki Prefecture, Otsuka has concluded cooperative agreements with 21 prefectural and metropolitan governments throughout Japan (Kanagawa Prefecture, Saga Prefecture, Saitama Prefecture, Fukuoka Prefecture, Shiga Prefecture, Iwate Prefecture, Tokushima Prefecture, Aomori Prefecture, Okayama Prefecture, Ishikawa Prefecture, Hiroshima Prefecture, Hyogo Prefecture, Metropolis of Tokyo, Mie Prefecture, Kagoshima Prefecture, Osaka Prefecture, Nagasaki Prefecture, Fukushima Prefecture, Akita Prefecture and Yamaguchi Prefecture).
Information in this news release was current as of the original release date.