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  5. Otsuka Pharmaceutical Enters into Comprehensive Health Promotion Partnership with Kumamoto Prefecture

September 1, 2016

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

Otsuka Pharmaceutical Enters into Comprehensive Health Promotion Partnership with Kumamoto Prefecture

Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has entered into a comprehensive health promotion partnership with Kumamoto Prefecture, aiming to promote healthy lifestyles, revitalize local communities and enhance the quality of life for prefectural residents. The agreement was finalized on August 31 at the Kumamoto Prefecture Offices.

Signing Ceremony at the Kumamoto Prefectural Government

Center: Ikuo Kabashima, governer, Kumamoto Prefecture
Right: Shozo Yamazaki, operating officer, Otsuka Pharmaceuticals
Left: Yoshihiro Nakamura, branch manager, Kumamoto Branch Office

As an extension of efforts to encourage the health and wellbeing of prefectural residents, Kumamoto Prefecture has adopted the Kumamoto 21 Health Plan*2. The Kumamoto Smart Life Project*3, which aims to promote more healthy and enjoyable lives, issues a call to action focusing on six areas: ①exercise, ②nutrition, ③cessation of smoking, ④regular health and cancer examinations, ⑤oral care, and ⑥adequate sleep.
Kumamoto Prefecture is also engaged in recovery efforts and measures to deal with health hazards resulting from the series of earthquakes that caused significant damage in April 2016.

As a comprehensive health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to maintain and promote healthy lifestyles.

Already registered as a Kumamoto Smart Life Project Supporter*3, Otsuka has been engaged in awareness and educational activities to encourage the health and wellbeing of prefectural citizens. The company also provided health-related information and emergency supplies following the recent disaster.

With the conclusion of the comprehensive partnership agreement, Otsuka will strengthen its cooperative stance, working together with Kumamoto Prefecture to maximize its expertise in prevention of lifestyle-related illnesses, nutritional education, heat stroke countermeasures, sports promotion, and disaster mitigation. By providing information and products based on scientific evidence, Otsuka aims to contribute to extending healthy life expectancy and enhancing services for residents of Kumamoto Prefecture.

Under the terms of the agreement, Otsuka Pharmaceutical and Kumamoto Prefecture will cooperate in initiatives as outlined below.

  1. 1Health promotion and nutritional education initiatives
  2. 2Heat stroke and health hazard prevention initiatives
  3. 3Sports promotion and youth education and development initiatives
  4. 4Disaster mitigation initiatives
  5. 5Other initiatives to contribute to the health and wellbeing of prefectural residents based on ongoing discussion

Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.

  1. 1Healthy life expectancy (HALE): Length of life that an individual lives without limitation in daily activities due to health problems (Japan Ministry of Health, Labour and Welfare)
  2. 2Kumamoto 21 Health Plan: Kumamoto Prefecture website (in Japanese):
    http://www.pref.kumamoto.jp/common/UploadFileOutput.ashx?c_id=3&id=2592&sub_id=1&flid=10&dan_id=1
  3. 3Kumamoto Smart Life Project (Supporters) (in Japanese):http://www.pref.kumamoto.jp/kiji_5985.html

REFERENCE

Including the comprehensive partnership with Kumamoto Prefecture, Otsuka has concluded cooperative agreements with 26 prefectural and metropolitan governments throughout Japan (Kanagawa Prefecture, Saga Prefecture, Saitama Prefecture, Fukuoka Prefecture, Shiga Prefecture, Iwate Prefecture, Tokushima Prefecture, Aomori Prefecture, Okayama Prefecture, Ishikawa Prefecture, Hiroshima Prefecture, Hyogo Prefecture, Metropolis of Tokyo, Mie Prefecture, Kagoshima Prefecture, Osaka Prefecture, Nagasaki Prefecture, Fukushima Prefecture, Akita Prefecture, Yamaguchi Prefecture, Miyazaki Prefecture, Gifu Prefecture, Shizuoka Prefecture, Miyagi Prefecture and Toyama Prefecture).


Information in this news release was current as of the original release date.

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