October 28, 2016
Otsuka Pharmaceutical Co., Ltd.
POCARI SWEAT Recognized with Good Design Long Life Design Award
Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan: President & CEO: Tatsuo Higuchi) is pleased to announce that POCARI SWEAT package design has been recognized with the Good Design Long Life Design Award 2016. The award is an extension of the Good Design Awards, administered by the Japan Institute of Design Promotion.
POCARI SWEAT was launched in 1980 based on the concept of a beverage for consumption after sweating. Through the years, Otsuka has continued to communicate its value as a superior beverage for replenishing water and electrolytes (ions) lost through perspiration. Today, POCARI SWEAT has become a huge success in Japan and is marketed in 20 countries and regions around the world*. Otsuka will continue to create new value and promote POCARI SWEAT to legions of product fans as a beverage that contributes to health.
The Japan Institute of Design Promotion issued the following comments regarding the 2016 award.
"The cerebral logo design communicating the product's function does not feel as if it has been in use for more than 30 years. Though thought to be a difficult color to sell at the time, the distinctive blue packaging made the new ion supply beverage product category an integral part of our lives. From the days when cans were the predominate beverage package to the era of plastic bottles, it's wonderful how POCARI SWEAT has kept pace with rapid changes in the industry without ever compromising its distinctive identity."
The Good Design Long Life Design Award commends and encourages the continued existence of designs identifying products and services that have earned the support of users and consumers for a period of ten years or more. The award seeks to call attention to the significance of continuing to value things that are intrinsically good.
In addition to Good Design Long Life Design Award recognition of POCARI SWEAT and Oronamin C Drink, Calorie Mate received the same award in 2014, making all three of Otsuka's leading consumer products recipients of this prestigious award recognizing the unchanging appeal of good design.
About POCARI SWEAT
POCARI SWEAT was launched in 1980 in Japan as a health drink to smoothly replenish water and electrolytes (ions) lost through perspiration. This rehydrating health drink rapidly replenishes water and electrolytes lost not only during sports, but in the course of any activity that causes people to sweat. Through efforts to convey the importance of replenishing water and electrolytes (ions) and promoting product awareness, Otsuka succeeded in creating a completely new product category. In pursuit of additional evidence, Otsuka continues research into the importance of replenishment of water and electrolytes (ions) in various scenarios, including exercise or sports, in dry indoor environments or after a hot bath.
With overseas distribution initiated in 1982, POCARI SWEAT currently contributes to the health and wellbeing of people in 20 countries and regions around the world*.
- Markets where POCARI SWEAT is sold (as of October, 2016; in order of market launch) Japan, Taiwan, Singapore, Bahrain, Saudi Arabia, Oman, United Arab Emirates, Republic of Korea, Indonesia, Thailand, Malaysia, People's Republic of China, Kuwait, Qatar, Philippines, Egypt, Vietnam, Myanmar, East Timor, Cambodia
Information in this news release was current as of the original release date.