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  5. New Addition to Gerblé Line of Nutritional Food Products from Southern France - Prune & Fig Biscuits -

February 28, 2017

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

New Addition to Gerblé Line of Nutritional Food Products from Southern France - Prune & Fig Biscuits -

Otsuka Pharmaceutical Company, Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the March 6 nationwide launch of Prune & Fig Biscuits, the latest addition to the Gerblé line of flavorful nutritional food products originating in Southern France. With the launch of the new item, a total of 16 Gerblé items (eight types in three series) will be available in Japan.

Prune & Fig Biscuits are made with prunes, a favorite fruit*2 among health- and beauty-conscious women. Containing ample amounts of dietary fiber, Prune & Fig Biscuits combine the gentle sweetness of prunes with the fruity goodness of figs. Though actual consumption is declining*3, awareness of the importance of dietary fiber remains extremely high*4. These new biscuits offer a delicious way to consume this essential nutritional element.

Gerblé supports women who seek healthful eating options, enhancing the pleasures of daily life with a line of highly nutritional food products that offer a delicious way to consume nutrients essential for fulfilling, healthy lifestyles.

To mark the introduction of new Gerblé Prune & Fig Biscuits, Otsuka will launch a Nutrition for Healthy Life promotional campaign beginning March 6, focusing on Calorie Mate, SOYJOY and Gerblé, the company's three leading brands of nutritional food products.

Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.

  1. 12016 Value Share of Market, Information Resources Inc.
  2. 22015 online survey, Mynavi Woman
  3. 3National Health and Nutrition Survey Summary, 2015
  4. 42016 FibeMini RN survey, Intage Inc.

About the Gerblé brand

Based on the development in 1928 of technology to extract and stabilize the nutritional elements of fresh wheat germ, Gerblé was conceived in southern France as a line of nutritional food products made with wheat germ, fruit and other natural ingredients to supplement nutrients that tended to be lacking in ordinary diets. Produced by Nutrition & Santé (Head Office: Revel, France), the Gerblé brand is marketed in 40 countries worldwide with a focus on Europe. The brand offers an extensive array of products to meet various health concerns, maximizing the nutritional elements of selected ingredients while eliminating preservatives, colorings, shortening / margarine, and trans-fatty acids. A long-standing favorite among French women, Gerblé is the No.1*1 health food brand in France, and has been earning the support of Japanese women, primarily those in their 30s through 50s, since Otsuka Pharmaceutical launched the brand in Japan in 2010.


Information in this news release was current as of the original release date.

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