July 18, 2017
Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Establishes New Functional Food and Beverage Affiliate in Thailand
- Otsuka Nutraceutical (Thailand) Ltd. established to develop the functional food and beverage business in Thailand.
- Aiming to expand operations as a comprehensive health care company in Thailand, a market characterized by robust economic growth and increased health consciousness, new Otsuka Pharmaceutical affiliate will target potential demand for functional foods and beverages.
Otsuka Pharmaceutical Co., Ltd. (Otsuka) has announced the establishment of Otsuka Nutraceutical (Thailand) Ltd., with the aim to develop the functional food and beverage business in Thailand. The new company began operations on July 17, 2017.
As a comprehensive healthcare company, Otsuka contributes to the health and wellbeing of people worldwide by creating innovative products ranging from pharmaceuticals to functional foods and beverages. Established in 1973, Thai Otsuka Pharmaceutical Co., Ltd. became the Otsuka's first overseas production site for pharmaceuticals. Popular hydration and electrolyte replacement beverage, POCARI SWEAT, has been distributed in Thailand since 1998 through local agents and related companies.
Steady economic growth has contributed to more affluent lifestyles and increased health consciousness among people in Thailand. The potential of increased demand in functional food and beverage products, makes the country an attractive market for expansion in this business area.
Otsuka Nutraceutical (Thailand) Ltd. will focus on in-house initiatives, aiming to energize marketing activities on a nationwide scale, further enhancing the value of the POCARI SWEAT brand, and developing new opportunities for the functional food and beverage business in Thailand.
International Distribution of POCARI SWEAT
Initially launched in Japan in 1980, POCARI SWEAT is based on the concept of smoothly replenishing ions and fluids lost through perspiration.The first global product launched from Otsuka Pharmaceutical in Japan, overseas distribution began in 1982; POCARI SWEAT is currently available in 20 countries and regions worldwide.
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
Information in this news release was current as of the original release date.
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