Otsuka Pharmaceutical Co., Ltd.
May 15, 2014
Otsuka’s POCARI SWEAT Aims the Very First Moon Landing
Private Firms Take the Lead in the Start of “LUNAR DREAM CAPSULE PROJECT”
Delivering all children’s dreams 380,000KM to the moon
- The first private moon-landing project has started. In the world’s beverage history, a time capsule will be delivered to the moon, containing dreams of children, along with POCARI SWEAT as a symbol of our precious water, delivering the message that "dream is always close to our hands."
- With hopes that children interested in space and the moon will one day challenge landing on the moon, a tour to primary schools in and out of Japan will be done to gather dreams of children from around the world.
- A smartphone app to enable virtual messaging to the moon is also launched.
TOKYO, JAPAN- Otsuka Pharmaceutical Co., Ltd. (Head office: Tokyo Japan; President Taro Iwamoto) is taking part in the first private moon landing project starting on May 15, 2014 (launch from Florida U.S.A. scheduled in October 2015) named “LUNAR DREAM CAPSULE PROJECT” (hereinafter LUNAR PROJECT)
"There is water on the moon." This project was initiated by the discovery *1 that may signal the arrival of the era for the human race to occupy the moon as a living environment. "Until now, the space travel was only possible at a national project level. Now, we want to realize it privately and get to the moon.” To bring this dream closer to reality, POCARI SWEAT will challenge the approximately 380,000km journey to the surface of the moon together with private corporations possessing world's leading technologies. LUNAR DREAM CUPSULE (hereinafter DREAM CUPSULE), a time capsule that will be delivered to the moon, contains dreams of children from around the world along with POCARI SWEAT (powder) as a symbol of our precious water, delivering the message that "dream is always close to our hands."
Human beings always need fluids and ions (electrolyte). As a drink to quickly replenish fluid and ions (electrolyte) lost in perspiration, POCARI SWEAT has been supporting people since its launch in 1980. Otsuka hopes that one day youths interested in space will live out their dreams, collect the DREAM CAPSULE, and drink the POCARI SWEAT mixed with the water found on the moon.
- *1 (Deuterium found in water from Earth and the Moon has the same origin) published in the U.S.A in 2013.
[Development of LUNAR DREAM CAPSULE PROJECT]
About DREAM CAPSULE
The DREAM CAPSULE to be delivered to the moon is made out of titanium, shaped like a POCARI SWEAT can, and weighs 1,000g. To continuously endure the harsh environment of the moon where the temperature shifts from minus 170℃ at night to 110℃ during the day, the capsule was developed specifically for this project. The messages to be put inside the capsule are dreams of children gathered from visits to primary schools in and out of Japan. Messages are also accepted via the project website (http://lunar-dream.com).
Image of DREAM CAPSULE
The gathered handwritten messages will be stored as data in 120 titanium plates to be packaged in the DREAM CAPSULE. Using the DREAM RING as a key, the DREAM CAPSULE can easily be unlocked. Copies of the DREAM RING will be handed to children upon message gathering. 10 of the original DREAM RINGs will be stored within the corporations of LUNAR DREAM Executive Committee.
About DREAM MESSENGER
Messages wished to be delivered to the moon can be posted via the LUNAR DREAM MESSENGER (hereinafter DREAM MESSENGER) within the project website (http://lunar-dream.com).
When accessed from a smartphone, a message entered to the DREAM MESSENGER can be sent by aiming a smartphone towards it only during a moonlit night.
The LUNAR DREAM CAPSULE PROJECT website also provides the project overview, team introduction, and additional contents about the moon. The website provides information such as the "history behind the discovery of moon water" and the "history of moon exploration" as well as the upcoming year’s astronomical events for enjoyment for everyone.
LUNAR DREAM MESSENGER
LUNAR PROJECT Overview
Project Name: LUNAR DREAM CAPSULE PROJECT
Organizer: LUNAR DREAM Executive Committee which was constructed from Otsuka Pharmaceutical Co., Ltd., ASTROSCALE PTE. LTD. (Singapore), Astrobotic Technology, Inc (U.S.). Also, the committee supported by University of Tokyo -Nakasuka ・Funase Laboratory, Hanada Laboratory at the Kyushu University, Kyushu Institute of Technology, and other Japanese private small/medium corporates.
Project Initiation: May 15, 2014
*Launch will take place in Florida U.S.A. scheduled in October 2015
Project Website : http://lunar-dream.com
*Please see more details about the project
POCARI SWEAT and Activities about Space(http://www.otsuka.co.jp/poc/)
POCARI SWEAT was developed in 1980 as "health drink consumed in situations when people perspire" to quickly replenish fluid and ions (electrolyte) lost in perspiration. POCARI SWEAT is currently available in 17 countries and regions around the world *2. As a drink to support people on actions, POCARI SWEAT has always maintained its challenges.
POCARI SWEAT began active involvement in the space industry early, shooting the first "Space TV commercial" in the International Space Station in 2001, attracting the public attention as a groundbreaking initiative. When the LUNAR PROJECT succeeds, POCARI SWEAT becomes the first ever beverage to arrive at the surface of the moon. Move forward with dreams: POCARI SWEAT will always support your dreams as a beverage close to you.
- *2 Countries and regions where POCARI SWEAT is retailed: Japan, Taiwan, Singapore, Bahrain, Saudi Arabia, Oman, United Arab Emirates, South Korea, Indonesia, Thailand, Malaysia, China, Kuwait, Qatar, Philippines, Egypt, and Vietnam
Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Co., Ltd. is a global healthcare company with the corporate philosophy: 'Otsuka-people creating new products for better health worldwide.' Otsuka researches, develops, manufactures and markets innovative and original products, with a focus on pharmaceutical products for the treatment of diseases and nutraceutical products for the maintenance of everyday health. Otsuka is a wholly owned subsidiary of Otsuka Holdings Co., Ltd., the holding company for the Otsuka Group. The chairman Akihiko Otsuka is the third generation of Otsuka family members to lead the business, whose origins date from 1921. The Otsuka Group employs approximately 42,000 people globally and its products are available in more than 80 countries worldwide. Otsuka Pharmaceutical warmly invites you to visit its global website at https://www.otsuka.co.jp/en/
Information in this news release was current as of the original release date.