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    Wins in Three Categories at PR Awards Asia 2019 ― Dietary education app promotes awareness about the importance of meals and nutrition to children―

June 28, 2019

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

Deliciously Illustrated SketchCook
Wins in Three Categories at PR Awards Asia 2019 ― Dietary education app promotes awareness about the importance of meals and nutrition to children―

Otsuka Pharmaceutical Co., Ltd. has announced that the company's dietary education app "Deliciously Illustrated SketchCook--a Nutritious Experiment with Google" has been recognized with awards in three categories at the PR Awards Asia 2019.

This year marked the 18th PR Awards Asia, organized by marketing-communicationsfirm Campaign. A total of 723 entries were submitted and winners were selected based on objectives, strategy, target audience, creativity, execution and success.

PR Awards Asia 2019  

Award categories won by Otsuka

Japan/Korea PR Campaign of the Year (Silver)

Technology (Gold)

CSR (Gold)

Judging criteria Objectives, strategy/ target audience, creativity, execution, success & results
Credit agency Dentsu Inc. and Dentsu Public Relations Inc.

■About SketchCook

【Background and activities】


In recent years, reduced opportunities for families to eat meals together and fewer parents who cook with their children are factors contributing to solitary or missed meals and unbalanced nutrition, also making it difficult for children to learn about proper dietary habits and nutritional balance. Otsuka Pharmaceutical, long engaged in developing nutritional supplements and dietary education, launched the SketchCook application using AI technology in May 2018. The app provides an opportunity for children to learn about good dietary habits and nutrition in an entertaining way in the context of parent-child communication.

Since its introduction, SketchCook has been adopted for use in educational settings including as a teaching resource for home economics courses in elementary schools.

【SketchCook Overview】

Adopting machine-learning technology provided by Google and data from extensive Rakuten Recipe*1 archives, SketchCook uses photographs of children's illustrations of their favorite meals to identify menu items and transform them into images resembling actual dishes. Emphasizing the importance of nutritional balance, the dietary education app also provides recipes for the main dishes and suggestions for side dishes to achieve optimum nutritional balance.

  1. 1Recipe site posting more than 1,400,000 recipes operated by Rakuten Inc. (Head Office: Tokyo, Japan)

Aiming to educate children as the leaders of the next generation about the importance of food and nutrition, Otsuka Pharmaceutical will continue to promote SketchCook not only for use within the home but also in collaboration with local governments and other organizations throughout Japan.


Information in this news release was current as of the original release date.

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