Otsuka product development stories
Some things only Otsuka can make.
Leveraging our research culture of curiosity, determination and unconventional thinking, and embracing close collaboration between our R&D institutes in Asia, the U.S. and Europe, we strive for solutions that only Otsuka can deliver. Our R&D philosophy encourages individual researchers to take untraveled paths, pursuing fresh ideas within a collaborative, accommodating environment, and ultimately creating novel solutions for patients worldwide.
As a big venture company, we need to ask ourselves, is the product innovative? Can it be useful worldwide? Does it have the potential to create a new market? We believe that we can make our greatest contribution by discovering the needs that consumers are yet to become aware of, and by creating entirely new product categories.
Inspired by the idea of "drinkable IV", a drink supplying electrolytes and water carved out a new market.