Otsuka People Talk
Manager, Business Planning and Analysis, Pharmavite
Pharmavite products impact consumers' lives in a positive way; that's important for me now and it was important when I was looking for a job.
Moved from Mexico to the U.S. and received her MBA from the University of California, Davis. Awarded the Spotlight on Excellence Award in 2014 for her work in supporting client accounts.
Looked for a job that impacted consumers positively
Pharmavite is a company with a very impressive mission and values. The products that they manufacture actually impact consumers' lives in a positive way; that's really important for me now and it was very important when I was looking for a job.
As I learned more about Pharmavite, I discovered it was part of the Otsuka Group. I think it's important for Pharmavite to be part of a global company that's committed to developing products that make a difference in people's lives.
Turning a negative into a positive
I have been with Pharmavite for about 7 years in the Customer Marketing Department that works with the retailers that sell our products.
A couple of years ago one of the major retailers that I work with was facing challenges with slower sales. On hearing that, our team developed a program targeting women shoppers with products and brand messages. This led to increased sales and was a success for the retailer, their consumers and for the Nature Made brand.
One of the projects that I recently worked on for one of these retailers was the launch of a line of children's vitamins. With the collaboration of the sales and customer marketing teams, we were able to launch this new line flawlessly and on time, and in just 4 months were able to increase the Nature Made share by 1.5%.
People are the key to success
I believe that at Pharmavite, people are the key to success. When you work on a team, you need to make sure that every team member is respected and recognized for their effort.
My advice to young professionals is to work hard, ask questions, learn new and different things and most importantly, embrace diversity.