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  5. UL•OS Line of Men's Skin Care Marks 5th Anniversary Now Effective in Minimizing the Appearance of Fine Lines and Wrinkles Caused by Dryness

September 5, 2013

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

UL•OS Line of Men's Skin Care Marks 5th Anniversary
Now Effective in Minimizing the Appearance of Fine Lines and Wrinkles Caused by Dryness

  • Launched in 2008, the UL•OS brand of skin care products conceived for middle-aged men based on the principles of Cosmedics*1 is marking its 5th anniversary. Though the overall cosmetics market is plagued by lackluster growth, the expanding market for men's cosmetics is currently valued at 21.7 billion yen*2. Contributing to this growth, UL•OS brand revenues have surged approximately 3.7 times over the past five years.
  • UL•OS Skin Lotion and Skin Milk now offer the added efficacy of minimizing fine lines and wrinkles caused by dryness.
  • While approximately 20% of middle-aged men are concerned about wrinkles, fewer than 3%*3 take measures to deal with them. With the approach of cold, dry winter weather, UL•OS offers anti-aging solutions*4 for men who may not be aware of the possible benefits.

Tokyo, Japan - Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) developed the UL•OS brand of skin care products to address the skin care concerns of middle-aged men. Initially launched in 2008, the UL•OS brand marks its 5th anniversary in September 2013.

  • References:
  • *1 Innovative Otsuka Pharmaceutical concept combining cosmetics + medicine, focusing on healthy skin.
  • *2 Chemical Industry Statistics, 2011; Ministry of Economy, Trade and Industry
  • *3 Men's Face and Body Awareness Survey, July 2012; Rakuten Research, Inc.
  • *4 Skin care tailored to specific age-related concerns

Information in this news release was current as of the original release date.

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