July 25, 2017
Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Serves as Special Sponsor of Summer Inter-High School Athletic Meeting for Fourth Consecutive Year Event Venue Enlivened with Heat Stroke Prevention Posters and Banners Submitted by Local High School Students
- Entitled "Soar to the World, Southern Tohoku Interscholastic Athletic Meet 2017" this year's summer Inter-High School Athletic Meeting begins on July 28, 2017. Serving as a special "Inter-High" sponsor for the fourth consecutive year, Otsuka Pharmaceutical will once again provide products and information to support high school athletes' maximum performance.
- To boost interest and engagement in this year's Inter-High meet, local high school students were asked to submit designs for posters and banners, the first contest of its kind. Award-winning posters and banners will be on display, adding color to this year's event venues.
- Otsuka will operate the "Inter High School Television" official fans' website to support athletes and others involved in the athletic meet.
Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) will serve as an official sponsor of the 2017 summer Inter-High School Athletic Meeting (Southern Tohoku Interscholastic Athletic Meeting 2017). This marks the fourth consecutive year that Otsuka has been a special sponsor of the summer championships. This year's "Inter-High" meet will hold its official opening ceremony on July 28, 2017.
Beginning in 2014, Otsuka has supported athletes, organizers, and fans, providing products and awareness-raising initiatives regarding the importance of fluid and electrolyte replenishment and dietary support, and operating the "Inter High School Television （http://www.inter-high-school.tv/）" official fans' website.
For this year's Inter-High event, Otsuka Pharmaceutical worked together with main host Yamagata Prefecture on a first-time program that aimed to unite high school students involved in event planning, preparation, and operations with student athletes participating in the meet. The Inter-High School Athletic Meeting is the pinnacle of sports competitions in which high school students play the leading roles. Aiming to organize an event in which students involved in planning, preparation, and operations could share the spotlight with student athletes, local high school students were asked to submit original posters focusing on the importance of heatstroke countermeasures and event support banners under the theme of "How We Can Help Athletes Give Their Best Performances." Winning submissions were selected to enliven event venues as posters and banners for the 2017 athletic meet.
In addition to providing products and information such as POCARI SWEAT and Calorie Mate, Otsuka supports live streaming of all competitions via the "Inter High School Television" website, contributing to the excitement of the event and encouraging high school athletes to give their best performances.
Information in this news release was current as of the original release date.