October 1, 2019
Otsuka Pharmaceutical Co., Ltd.
Three New Flavors of Easy-to-Drink Balanced Nutrition BeverageIntroducing Calorie Mate Liquid
Otsuka Pharmaceutical Co., Ltd. has announced the October 7, 2019 nationwide launch of three new flavors (Café au Lait, Fruit Mix, and Yogurt) of Calorie Mate Liquid, a beverage version of Calorie Mate nutritionally balanced food.
Inspired by high-density liquid diet regimens, new Calorie Mate Liquid offers a convenient way to replenish the five major nutrients with an easy-to-consume beverage.
Delivering 200 kilocalories of energy, a single can of Calorie Mate Liquid provides 10 grams of protein and approximately half the daily requirement of vitamins, offering balanced nutritional support for today's busy lifestyles. Café au Lait combines mellow milk and flavorful coffee; Fruit Mix offers the luscious fragrance and refreshing flavor of fruit; Yogurt features the fresh tang of yogurt in a light-textured beverage.
As the number of households in which both husband and wife work continues to grow, people are concerned about balanced nutrition despite limits on the amount of time devoted to meal preparation, leading to increased reliance on easily consumed nutritional foods. In recent years, the market for nutritional supplementary foods has been expanding*1, with increased demand for products that meet difficult to fulfill nutritional needs related to irregular eating habits.
New Calorie Mate Liquid is an easy-to-drink beverage, an efficient source of balanced nutrition for mornings or other busy times. Calorie Mate aims to continue to grow as a brand that supports the dietary needs of business people and other health-conscious people.
About the Calorie Mate Brand
Inspired by high-density liquid diets and "space foods," Calorie Mate is based on the idea of adapting concentrated enteral formula, originally developed for use in medical scenarios, as a nutritional supplement for healthy people. Introduced in 1983, Calorie Mate created the new category of a nutritional supplement food in a compact, easy-to-consume form.
Guided by the concept of a "nutritionally balanced food," Calorie Mate delivers a balance of vitamins, minerals, protein, fats and sugars and provides approximately half the daily requirement of vitamins.
Currently the top-selling brand of nutritionally balanced food items*2, Calorie Mate is available in Block, Liquid, and Jelly versions, offering convenient nutritional support in a variety of lifestyle scenarios: for breakfast, at work, when studying, during sports, or in times of emergency.
Based on the corporate philosophy of 'Otsuka - people creating new products for better health worldwide," Otsuka Pharmaceutical will continue to develop innovative products that contribute to the health of people the world over.
- 1INTAGE data: Accumulated totals for January- December, 2013-2018.
- 2INTAGE data: SRI; Nutritionally balanced foods market (categories: cookies, biscuits, cereals, cakes), accumulated sales, January - December, 2018 (revenues)
Product information website
Official Calorie Mate website in Japanese
Information in this news release was current as of the original release date.
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