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    SOYJOY Peanuts Renewal Launch

February 25, 2020

Otsuka Pharmaceutical Co., Ltd.


Whole soy nutrition bar delivers the same satisfying crunchy texture with a significant reduction in sugars
SOYJOY Peanuts Renewal Launch

Otsuka Pharmaceutical Co., Ltd. (Head office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the renewal of the popular Peanuts version of the SOYJOY brand of soy nutrition bars. The new SOYJOY Peanuts will be launched throughout Japan on March 9, 2020.


Focusing on the plant-based proteins and abundant nutrients of soy, Otsuka has been developing innovative ways for people to take advantage of the health benefits and nutritional value of soybeans. Containing no wheat flour, SOYJOY is a gluten-free food made of highly nutritious whole soybean flour, incorporating the pleasing texture of fruits and nuts.

Retaining the nutritional benefits of whole soybean flour and the satisfying flavor and texture of crunchy peanuts, the renewed version of SOYJOY Peanuts contains 1/4 less sugar*1. A high-protein, low GI food, SOYJOY Peanuts offers a convenient way to consume soy protein.

Increasing health-consciousness and diversity of lifestyles is influencing dietary trends, with approximately 40% of survey respondents*2 indicating that they have incorporated "awareness of sugar" into their eating habits. However, restriction of sugars may also cause problems such as hunger pangs and feelings of stress. The benefits of an occasional snack to prevent over-eating at dinner and increase energy and efficiency is recognized among business people who may postpone their evening meal due to after-work commitments or who are affected by the trend toward 24-hour work environments.

SOYJOY Peanuts supports health-conscious individuals in a variety of scenarios, serving as a nutritional boost for people concerned about over-consumption of sugar, providing sustenance to get through the afternoon when engaged in various activities or working out at the gym, or curbing hunger until the next meal.

Based on the corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical continues to contribute to the health and well being of people around the world.

  1. 1Sugar reduced by 26% compared to original SOYJOY Peanuts 30g product.
  2. 2Source: Macromill, Inc. survey (March 6, 2018; n=1,000)

About Low GI Foods

'GI' stands for 'glycemic index,' a measurement of how carbohydrates and sugars in foods affect blood sugar levels. A low GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control. Foods with a glycemic index of 55 or less are considered low GI. All SOYJOY products are recognized as low GI foods.


Launched in 2006, SOYJOY nutrition bars offer a delicious, convenient way to enjoy protein, soy isoflavones, and other nutritional benefits of soy. A low GI food containing approximately 35 whole soybeans in each bar, the selection of flavorful SOYJOY snack bars has steadily expanded. In addition to the original line of SOYJOY bars, the SOYJOY Crispy series features the light and crunchy texture of puffed soy, while the SOYJOY Scone Bar offers the moist texture of a plain scone, accented by coarsely ground soybeans.


Product Information

Official website (in Japanese):

Website (in English):

Product name SOYJOY Peanuts
Product characteristics

・The same flavor and texture, with a 1/4 reduction in sugars

・In addition to "soy protein" label, additional emphasis is given to inclusion of protein derived from soybeans

・A high-protein, low GI, gluten-free food (conforming to US FDA standards)

・Refreshing sweetness of plant-derived sweetener (agave syrup)

Nutrition (per 30g bar)

Energy: 149kcal, protein: 6.5g, fat: 10.5g (saturated fatty acids: 2.6g, trans fatty acids: 0g), cholesterol: 6-13mg, carbohydrates: 9.8g (sugars: 5.4g, dietary fiber: 4.4g), sodium chloride (salt) equivalent: 0.08-0.19g

Soy isoflavones: 21mg


Soy flour (Japan processed, non genetically modified), peanuts, margarine, agave syrup, eggs, non-digestible dextrin, almonds, powdered milk, salt/fragrance

Suggested retail price ¥115 (pre-tax)
Shelf-life 13 months

Information in this news release was current as of the original release date.

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