Otsuka Pharmaceutical Co., Ltd.
Launch of SOYJOY Sweet Potato
Popular ingredient flavors new whole-soy nutrition bar
Otsuka Pharmaceutical Co., Ltd. (Otsuka) has announced the October 4, 2022 launch of SOYJOY Sweet Potato, a new flavor in the SOYJOY line of whole-soy nutrition bars.
Focusing on soy as a rich source of plant protein, soy isoflavones and other nutritional elements, Otsuka has been developing new ways to take advantage of the health benefits of soy. Based on gluten-free dough made from powdered whole soybeans, SOYJOY incorporates fruits, nuts, and other ingredients, resulting in an extensive selection of items with distinctive texture and flavor.
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※Photo is for illustrative purposes.
Characterized by the popular flavor of healthy sweet potato, new
SOYJOY Sweet Potato is a low GI food. The addition of papaya, raisins and orange affords a pleasing texture and tart accent, resulting in a delicious way to consume soy protein, dietary fiber and other nutrients that may be lacking in modern diets.
Against a background of growing health-consciousness triggered by increased opportunities for snacking, lack of exercise and other lifestyle changes, SOYJOY supports healthful between-meal consumption with the addition of a new item that expands the pleasure of choosing a favorite flavor.
Based on the corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical continues to contribute to the health and well being of people around the world.
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About Low GI Foods
'GI' stands for 'glycemic index,' a measurement of how carbohydrates and sugars in foods affect blood sugar levels. A low GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control. Foods with a glycemic index of 55 or less are considered low GI. All SOYJOY products are recognized as low GI foods.
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About SOYJOY
Launched in 2006, SOYJOY nutrition bars offer a delicious, convenient way to enjoy protein, soy isoflavones, and other nutritional benefits of soy. A low GI food containing approximately 35 whole soybeans in each bar, the selection of flavorful SOYJOY nutrition bars is expanding. The current product lineup consists of SOYJOY and SOYJOY Plant-Based series.
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Product Information
Product site (in Japanese) https://www.otsuka.co.jp/soy/
Product Name |
SOYJOY Sweet Potato
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Product characteristics |
・Made with sweet potato, popular as a healthy afternoon treat, sweet potato flavor is a good choice for a snack. ・Moist bar with papaya, raisin and orange bits has a chewy texture and a pleasant tart accent. ・Made of whole soybeans, SOYJOY is low GI, gluten-free and rich in dietary fiber. |
Nutrition (per 30g bar) |
Energy: 135kcal, protein: 4.3g, fat: 7.6g (saturated fatty acids: 2.1g, trans fatty acids: 0g), cholesterol: 4-9mg, carbohydrates: 14.6g (sugars: 10.0g, dietary fiber: 4.6g), sodium chloride (salt) equivalent: 0.06-0.14g |
Soy isoflavones: 19mg |
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Ingredients |
Soy flour (Japan-processed), margarine, processed papaya, raisins, eggs, almond powder, agave syrup, inulin, non-digestible dextrin, processed sweet potato, sweet potato paste, sweet potato powder, processed orange, powdered skim milk, salt/fragrance |
Suggested retail price | ¥115 (pre-tax) |
Shelf-life | 13 months |