Tokyo, Japan -- Otsuka Pharmaceutical Co. Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the renewal of popular strawberry and blueberry flavors of SOYJOY soy snack bars. Containing the same volume of whole soybeans*1 and an increased amount of fruit*2, the new versions will go on sale from late March. Packed with distinctive fruit flavor, the renewal seeks to give consumers an even more delicious way to enjoy the nutritional benefits of soy.
SOYJOY is a low GI food*3 producing a gradual rise in blood sugar, said to offer benefits for weight control. Easy to eat with one hand, not crumbly, noisy or smelly. SOYJOY is an effortless snack option, especially favored by busy business people looking for a healthy way to ward off hunger. A recent survey of business people*4 indicated a large number looking for 'healthy' or 'non-fattening' snack options, though a mere 9.8% are aware of the benefits of low GI foods. Otsuka Pharmaceutical will continue to propose SOYJOY as a healthy snack option for busy people who are looking for a boost of nutrition or change of pace during the course of the day.