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March 10, 2015

Otsuka Pharmaceutical Co., Ltd.


New SOYJOY With More Fruit! Renewed Strawberry and Blueberry Versions Contain More Fruit

SOYJOY Strawberry / SOYJOY Blueberry

Tokyo, Japan -- Otsuka Pharmaceutical Co. Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the renewal of popular strawberry and blueberry flavors of SOYJOY soy snack bars. Containing the same volume of whole soybeans*1 and an increased amount of fruit*2, the new versions will go on sale from late March. Packed with distinctive fruit flavor, the renewal seeks to give consumers an even more delicious way to enjoy the nutritional benefits of soy.

SOYJOY is a low GI food*3 producing a gradual rise in blood sugar, said to offer benefits for weight control. Easy to eat with one hand, not crumbly, noisy or smelly. SOYJOY is an effortless snack option, especially favored by busy business people looking for a healthy way to ward off hunger. A recent survey of business people*4 indicated a large number looking for 'healthy' or 'non-fattening' snack options, though a mere 9.8% are aware of the benefits of low GI foods. Otsuka Pharmaceutical will continue to propose SOYJOY as a healthy snack option for busy people who are looking for a boost of nutrition or change of pace during the course of the day.

Soylution: Developing new ways to consume soy for markets around the world

Believing that soy can provide solutions to human health and environmental issues, Otsuka Pharmaceutical is developing and offering the world new ways of casually and deliciously enjoying the nutritional value of whole soybeans*1, based on the theme of 'Soylution.' SOYJOY baked soy bars were introduced in 2006, followed by SOYSH sparking soy beverage in 2011 and SoyCarat healthy soybean snack in 2013. SOYJOY is currently available in 12 variations, with Peanuts (introduced in 2013) and Almond & Chocolate (introduced in 2014) versions in particular were well-received among business people, leading to steady increases in sales. An Otsuka Pharmaceutical global brand, SOYJOY is available in 11 countries and regions around the world; the most recent renewed versions will be released successively in overseas markets following their launch in Japan.

Full renewal of SOYJOY Calorie Control 80

The SOYJOY Calorie Control 80 line, launched in 2007 through pharmacies and direct sales channels, is also undergoing a renewal. The new package, containing nine 80kcal SOYJOY bars - three each of Strawberry, Blueberry, and Almond & Chocolate flavor - will be available from late March. A low GI food containing a fixed amount of calories, SOYJOY Calorie Control 80 is recommended for people seeking to control calories or those who are concerned about their daily intake of calories and sugar.

SOYJOY Calorie Control 80
  1. 1Excluding the thin peel
  2. 240% increase in amount of strawberries ; 70% increase in amount of blueberries (compared to previous product)
  3. 3'GI' stands for 'glycemic index'. A measurement of how carbohydrates in foods affect blood sugar levels, a low GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control. Foods with a glycemic index of 55 or less are considered low GI. All SOYJOY and SoyCarat products are recognized as low GI foods (as analyzed by The University of Sydney, New South Wales, Australia)
  4. 4February 2015 online survey of 1,200 business people

Information in this news release was current as of the original release date.

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