Otsuka Pharmaceutical Co., Ltd.

March 18, 2015

Celebrating 50 Years of ORONAMIN C DRINK

  • Launched in February 1965, carbonated vitamin drink ORONAMIN C DRINK marks its 50th Anniversary in 2015. Originally developed to be a medical health drink, the addition of carbonation resulted in a more refreshing and flavorful beverage, leading to its launch as a healthy soft drink.
  • The launch of ORONAMIN C DRINK created an entirely new category of "carbonated nutritional beverages," a category that has grown seven-fold*1 over the past 40 years. In 2011, ORONAMIN C became the first small-sized vitamin drink to sell more than 30 billion bottles in Japan.
  • Over its 50-year history of innovation, "Genki Hatsuratsu!" (Full of Vitality) ORONAMIN C has become popular with consumers in eight countries around the world, growing into a global brand that is favored by adults and children alike. Overseas distribution was launched in 1985, and plans are in the works for future expansion.

Tokyo, Japan - ORONAMIN C DRINK, a carbonated vitamin beverage produced by Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) marked its 50th anniversary in February 2015. Creating a new market category of carbonated nutritional beverages with its 1965 launch, in 2011 ORONAMIN C became the first small-sized vitamin drink to sell more than 30 billion bottles in Japan. Developed from the pioneering idea of adding carbonation to a nutritional beverage, ORONAMIN C has maintained the same basic formula and product logo over the years, while constantly improving the bottle and cap design in the interest of consumer and environmental safety. Innovative promotions including enamel billboards and campaigns featuring well-known celebrities have kept pace with the changing times. Overseas distribution was launched in 1985, and ORONAMIN C is currently available in eight countries including Japan. Still vigorous after 50 years, "Genki Hatsuratsu!" (Full of Vitality) ORONAMIN C will continue to energize people of all ages in Japan and overseas.


ORONAMIN C DRINK is a carbonated nutritional beverage fortified with vitamins, including the vitamin C equivalent of 11 lemons. The optimal 120ml size delivers refreshing tingle of carbonation and a fresh feeling that expands with every gulp you take. The basic vitamin C and B-complex formula has remained the same since initial launch. Containing no food coloring or preservatives, ORONAMIN C has also retained its distinctive yellow color, the color of vitamin B2. ORONAMIN C ROYALPOLIS formulated with royal jelly, propolis, honey and vitamin B1, was renewed in 2015.

  1. 1Japan Soft Drink Association