Otsuka Pharmaceutical Co., Ltd.

September 3, 2015

Three New SOYJOY Bars, Enhanced with More Fruit, More Flavor Raisin, Apple and Hawthorn Berry

  • Three renewed versions of SOYJOY, baked soy bars providing the nutrition of whole soybeans*1, are scheduled to go on sale in Japan on September 14. The enhanced flavors, Raisin, Apple and Hawthorn Berry, are characterized by an increased amount of fruit*2 for even more fruity texture and flavor.
  • Advancements in production technology have made it possible to combine whole soybeans with various ingredients to create soft, moist dough with a generous component of fruit.
  • A low GI food*3 producing a gradual rise in blood sugar, said to offer benefits for weight control, is a sensible snack option for busy business people and others looking for a healthy way to ward off hunger

Otsuka Pharmaceutical Co. Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the September 14, 2015 nationwide release of new Raisin, Apple and Hawthorn Berry of SOYJOY baked soy bars.
Compared to the previous versions, the renewed flavors contain the same volume of whole soybeans*1 but offer a significantly increased amount and variety of fruit*2 . The enhanced fruity texture and distinctive flavors offer an even more delicious and satisfying way to enjoy the nutritional benefits of soy.
Made with nutrition-packed whole soy beans, SOYJOY is baked to make the most of the flavor and texture of the ingredients. Packed full of healthful ingredients, SOYJOY is a smart, delicious way to take advantage of intrinsic nutrients, including vegetable protein and soy isoflavones. SOYJOY is also a low GI food*3, producing a gradual raise in blood sugar, said to be beneficial for weight control.
Otsuka Pharmaceutical will continue to promote SOYJOY as a healthy snack option for busy people who are looking for a boost of nutrition or refreshing change of pace during the course of the day. An Otsuka Pharmaceutical global brand, SOYJOY is available in 11 countries and regions around the world.

  1. 1Excluding the thin peel
  2. 2Compared to previous versions (Raisin, Apple, Hawthorn): a 40% increase in raisins; a 90% increase in apples; a 10% increase in hawthorn component
  3. 3'GI' stands for 'glycemic index'. A measurement of how carbohydrates in foods affect blood sugar levels, a low GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control. Foods with a glycemic index of 55 or less are considered low GI. All SOYJOY and SoyCarat products are recognized as low GI foods (as analyzed by The University of Sydney, New South Wales, Australia)