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  5. Luscious peach flavor evokes a summery mood - New SOYJOY Crispy Peach -

May 28, 2018

Otsuka Pharmaceutical Co., Ltd.


Luscious peach flavor evokes a summery mood
- New SOYJOY Crispy Peach -

Otsuka Pharmaceutical Co., Ltd. has announced the June 18, 2018 debut of SOYJOY Crispy Peach, a new addition to the SOYJOY brand of soy nutrition bars.


Offering a delicious, convenient way to take advantage of the nutritional benefits of whole-soy (excluding the thin peel), new SOYJOY Crispy Peach will support health-conscious individuals in a variety of consumption scenes, aiming to fuel further growth of the SOYJOY brand.

Focusing on the nutritional value of high-protein soybeans, Otsuka Pharmaceutical has steadily expanded the SOYJOY brand. The latest addition to the SOYJOY Crispy series, characterized by the light, crunchy texture of puffed soy, offers the summery flavor of peaches, unusual in the nutritional supplement market. SOYJOY Crispy Peach delivers the lush fragrance and rich fruitiness of white peach in a light, crunchy soy nutrition bar.

Made from all-vegetable ingredients, SOYJOY Crispy nutrition bars are high-protein, low-GI foods, recommended for individuals who want to increase their protein intake or are concerned about carbohydrates. Including regular and Crispy versions, the SOYJOY line currently consists of 11 items, all offering a delicious, convenient way to consume soy nutrition in a variety of scenes, such as a replacement for a regular mid-afternoon snack or to satisfy a sudden hungry feeling.

Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people worldwide.

【SOYJOY Lineup】


SOYJOY Launched in 2006, the SOYJOY line has steadily expanded its selection of flavorful nutrition bars, each delivering the equivalent of 35 whole soybeans. Incorporating the light and crunchy texture of puffed soy, SOYJOY Crispy was launched in 2016.

A low-GI food

'GI' stands for 'glycemic index'. A measurement of how carbohydrates in foods affect blood sugar levels, a low-GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control. Foods with a glycemic index of 55 or less are considered low-GI. All SOYJOY products are recognized as low-GI foods.

Ingreadients and Nutrition Facts

Information in this news release was current as of the original release date.

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