AIO produces and markets POCARI SWEAT, SOYJOY, and other health-related products for the Indonesian market. Various marketing and public awareness campaigns have boosted awareness of the health value of these products, earning a reputation for quality and reliability.
Affected by reduced consumer spending and other factors, the Indonesian market for beverages is slowing*1, with trends indicating a preference for high value-added, affordable products*2. With the introduction of ORINAMIN C, an iconic brand recognized and trusted by people of all ages in Japan, Otsuka aims to promote the health benefits of the product in the Indonesian market.
AIO president Director Yoshihiro Bando commented on the product launch: "Based on our corporate philosophy of 'Otsuka-people creating new products for better health worldwide,' we have contributed to health and wellbeing with products such as POCARI SWEAT and SOYJOY. With the launch of ORONAMIN C, we aim to offer new health benefits and bring energy and smiles to people throughout Indonesia."