Otsuka Pharmaceutical Co., Ltd. has announced the launch of POCARI SWEAT ICE SLURRY, available through the Otsuka Plus One e-commerce website beginning July 12, 2018. Conceived to support activities in hot environments, the new addition to the POCARI SWEAT product line was developed as a beverage that "cools from the core," based on heat disorder management with a focus on core temperature.
Otsuka Pharmaceutical has been involved in activities to promote public awareness of the importance of hydration and replenishment of electrolytes (ions) for prevention of heat disorders during sports activities since 1992. Though heat disorders can be avoided with proper awareness and appropriate precautions, more than 50,000 heat disorder patients*1 were transported by ambulance during the summer of 2017. In the quest to eliminate heat disorders, Otsuka believes that more proactive solutions are required.