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  5. Introducing SOYJOY Crispy Sakura Special Seasonal Flavor from SOYJOY Brand of Whole Soy Nutrition Bars

February 4, 2019

Otsuka Pharmaceutical Co., Ltd.


Introducing SOYJOY Crispy Sakura
Special Seasonal Flavor from SOYJOY Brand of Whole Soy Nutrition Bars

Otsuka Pharmaceutical (Head office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the February 25, 2019 nationwide introduction of SOYJOY Crispy Sakura, a spring-season limited addition to the SOYJOY line of whole soy nutrition bars.

Heralding the advent of spring with the subtle fragrance of cherry blossoms and a refined Japanese flavor profile, new SOYJOY Crispy Sakura features the light and crunchy texture of puffed soy that characterizes the SOYJOY Crispy series. Offering a new option for health-conscious individuals in various consumption scenarios, the new flavor aims to further expand the SOYJOY brand.


Focusing on the nutritional value of high-protein soybeans, Otsuka Pharmaceutical has pioneered new ways of taking advantage of the health benefits of soy. The Introduction of SOYJOY in 2006 was followed by the 2016 launch of SOYJOY Crispy, offering the pleasant light and crunchy texture of puffed soy. Ongoing development and introduction of new items continues to expand the user base for SOYJOY nutrition bars.
Made from all-vegetable ingredients and containing no wheat, the SOYJOY Crispy series of whole-soy nutrition bars offers people who want to increase their protein intake and those who are concerned about carbohydrates a high-protein low GI snack option. A delicious, convenient way to consume protein, soy isoflavones, and other nutritional elements, SOYJOY is suited to a variety of consumption scenes, such as a replacement for a regular mid-afternoon snack or to satisfy a sudden hungry feeling.

Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people worldwide.



SOYJOY line has steadily expanded its selection of flavorful nutrition bars, each delivering the equivalent of 35 whole soybeans. Incorporating the light and crunchy texture of puffed soy, SOYJOY Crispy was launched in 2016.

A low-GI food

'GI' stands for 'glycemic index'. A measurement of how carbohydrates in foods affect blood sugar levels, a low-GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control. Foods with a glycemic index of 55 or less are considered low-GI. All SOYJOY products are recognized as low-GI foods.

Product features

Product name SOYJOY Crispy Sakura
Nutritional characteristics

Made from 100% soybean flour

・Delivers nutritional benefits of whole soy
・Made from all-vegetable ingredients; gluten-free

A low GI food

・Recommended for people concerned with carbohydrates
・Contains 7.7g carbohydrates in a single 25g bar
・Assists in controlling absorption of carbohydrates

High-quality source of protein

・High-quality protein
・Contains 5.8g of protein in a single 25g bar

Product features

Can be enjoyed anytime, anyplace

・Conveniently portable
・Not crumbly

Refined flavor reminiscent of cherry blossoms

Heralding the arrival of spring with fragrance of cherry blossoms and refined Japanese flavor profile

Pleasant crunchy texture of puffed soy

Light, crisp texture created by incorporation of puffed soy

Nutrition facts
Per bar (25g)

Energy: 117kcal, protein: 5.8g, fat: 6.6g (saturated fatty acids 1.3g, trans fatty acids: 0g), cholesterol: 0mg, carbohydrates: 9.8g (sugars: 7.7g, dietary fiber: 2.1g), sodium chloride (salt) equivalent: 0.18-0.37g

Other nutrition facts Soy isoflavones: 18mg

Soy flour (Japan-processed, non genetically modified), margarine, sweet white bean paste, puffed soy (soy protein, tapioca starch), sugar, processed cranberry, non-digestible dextrin, salt/sorbitol, fragrance

Suggested retail price ¥115 (pre-tax)
Expiration date 13 months

Information in this news release was current as of the original release date.

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