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SOYJOY

SOYJOY and SOYJOY crispy are nutritional foods made with whole soybean* flour, fruits and nuts, containing no wheat. They offer a smart and delicious way to enjoy the nutritional goodness of soy, including vegetable protein, soy isoflavones, and dietary fiber.

  • Excluding the thin peel

Made from whole soybeans

SOYJOY's major benefit is that is made from 100% soybean flour and contains no wheat. Since this flour is made from whole soybeans it gives you all the nutrition of soybeans including vegetable protein, soy isoflavones, and dietary fiber.

A low GI food

SOYJOY is a low GI food.“GI” stands for “glycemic index.” A measurement of how carbohydrates in foods affect blood sugar levels, a low GI indicates gradual absorption of carbohydrates, said to offer benefits for weight control. Foods with a GI of 55 or less are considered “low GI,” and all SOYJOY products are recognized as low GI foods.

Product Line-up

You can find detailed product information below.

SOYJOY

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Blueberry

Blueberry

Packed full of large, flavorful blueberries and white chocolate chips, this bar offers the wonderful texture of blueberries.

  • Chewy texture makes SOYJOY satisfying, even in small amounts; makes a great afternoon snack.
  • Containing generous amounts of fruits and nut, SOYJOY makes the most of pleasing texture and flavor of the ingredients.
  • Firmly packed bars are never crumbly, making it easy to enjoy a snack without a lot of crumbs.
Ingredients
Soy flour (non genetically modified), raisins, edible plant oil, sugar, eggs, coconut, blueberries, non-digestible dextrin, pineapples, white chocolate, inulin, powdered skim milk, salt, fragrance, lecithin(soybean origin)
Nutrition Facts
Per bar (30g) Energy: 135kcal, protein: 4.4 g, fat: 7.6g, sugars: 10.7g, dietary fiber: 4g, sodium: 33–72mg
Soy isoflavones: 14mg
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Strawberry

Strawberry

With both chocolate and juicy strawberries, cranberries, and other fruits, this bar fills the mouth with the perfect harmony of sweet strawberries and chocolate.

  • Chewy texture makes SOYJOY satisfying, even in small amounts; makes a great afternoon snack.
  • Containing generous amounts of fruits and nut, SOYJOY makes the most of pleasing texture and flavor of the ingredients.
  • Firmly packed bars are never crumbly, making it easy to enjoy a snack without a lot of crumbs.
Ingredients
Soy flour (non genetically modified), raisins, edible plant oil, sugar, eggs, coconut, strawberries, non-digestible dextrin, inulin, white chocolate, pineapples, cranberries, powdered skim milk, salt, fermented milk, dextrin, fragrance, lecithin(soybean origin)
Nutrition Facts
Per bar (30g) Energy: 133kcal, protein: 4.3g, fat: 7.3g, sugars: 10.7g, dietary fiber: 4.4g, sodium: 31–68mg
Soy isoflavones: 14mg
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Apple

Apple

Two types of apples, each with its own distinctive flavor, are combined in a soft-textured bar with the sweet and sour tang of apples.

  • Chewy texture makes SOYJOY satisfying, even in small amounts; makes a great afternoon snack.
  • Containing generous amounts of fruits and nut, SOYJOY makes the most of pleasing texture and flavor of the ingredients.
  • Firmly packed bars are never crumbly, making it easy to enjoy a snack without a lot of crumbs.
Ingredients
Soy flour (non genetically modified), sugar, pineapples, eggs, apples, almond, non-digestible dextrin, edible plant oil, cocoa butter, agaveo-syrup, reduced starch syrup, maltose, starch syrup, salt/fragrance (milk origin), lecithin(soybean origin)
Nutrition Facts
Per bar (30g) Energy: 134kcal, protein: 4.8g, fat: 7.1g, carbohydrates: 14.6g (sugars: 11.1g, dietary fiber: 3.5g), sodium chloride (salt) equivalent: 0.1-0.23g
Soy isoflavones: 16mg
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Raisin

Raisin

A generous balance of three types of raisins lets you enjoy the distinctive concentrated flavor of raisins.

  • Chewy texture makes SOYJOY satisfying, even in small amounts; makes a great afternoon snack.
  • Containing generous amounts of fruits and nut, SOYJOY makes the most of pleasing texture and flavor of the ingredients.
  • Firmly packed bars are never crumbly, making it easy to enjoy a snack without a lot of crumbs.
Ingredients
Raisins, soy flour (non genetically modified), sugar, almond, eggs, non-digestible dextrin, edible plant oil, cocoa butter, agaveo-syrup, coconut, salt/fragrance (milk origin), lecithin(soybean origin)
Nutrition Facts
Per bar (30g) Energy: 133kcal, protein: 4.6g, fat: 7.3g, carbohydrates: 14.6g (sugars: 10.8g, dietary fiber: 3.8g), sodium chloride (salt) equivalent: 0.07-0.15g
Soy isoflavones: 14mg
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Almond & Chocolate

Almond & Chocolate

This new bar is flavored with crunchy roast almonds and subtly sweet chocolate.

  • Chewy texture makes SOYJOY satisfying, even in small amounts; makes a great afternoon snack.
  • Containing generous amounts of fruits and nut, SOYJOY makes the most of pleasing texture and flavor of the ingredients.
  • Firmly packed bars are never crumbly, making it easy to enjoy a snack without a lot of crumbs.
Ingredients
Soy flour (non genetically modified), almond, edible plant oil, sugar, eggs, chocolate, non-digestible dextrin, agaveo-syrup, cocoa powder, inulin, salt, fragrance, lecithin (soybean origin) (may contain milk)
Nutrition Facts
Per bar (30g) Energy: 146kcal, protein: 5.4g, fat: 9.9g, sugars: 7.1g, dietary fiber: 4.7g, sodium: 42-92mg
Soy isoflavones: 14mg
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Peanuts

Peanuts

Gives the full satisfaction of whole peanuts. This bar does not contain dried fruit and it is made with a plant-derived sweetener (Agave syrup) for a refreshing, crisp sweetness.

  • Chewy texture makes SOYJOY satisfying, even in small amounts; makes a great afternoon snack.
  • Containing generous amounts of fruits and nut, SOYJOY makes the most of pleasing texture and flavor of the ingredients.
  • Firmly packed bars are never crumbly, making it easy to enjoy a snack without a lot of crumbs.
Ingredients
Soy flour (non genetically modified), peanut, agave-syrup, edible plant oil, non-digestible dextrin, eggs, powdered skim milk, almonds, salt, fragrance
Nutrition Facts
Per bar (30g) Energy: 144kcal, protein: 6.5g, fat: 9.5g, sugars: 6.7g, dietary fiber: 4.1g, sodium: 35-77mg
Soy isoflavones: 15mg
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SOYJOY Calorie Control 80

SOYJOY Calorie Control 80

80kcal of SOYJOY (bars) using soybean flour along with fruits, nuts and chocolate. One package contains 9 bars ; 3 bars each of Strawberry, Blueberry and Almond & Chocolate flavors.

  • Chewy texture makes SOYJOY satisfying, even in small amounts; makes a great afternoon snack.
  • Containing generous amounts of fruits and nut, SOYJOY makes the most of pleasing texture and flavor of the ingredients.
  • Firmly packed bars are never crumbly, making it easy to enjoy a snack without a lot of crumbs.
Ingredients
Strawberry Soy flour (non genetically modified), raisins, edible plant oil, sugar, eggs, coconut, strawberries, non-digestible dextrin, inulin, white chocolate, pineapples, cranberries, powdered skim milk, salt, fermented milk, dextrin, fragrance, lecithin(soybean origin)
Blueberry Soy flour (non genetically modified), raisins, edible plant oil, sugar, eggs, coconut, blueberries, non-digestible dextrin, pineapples, white chocolate, inulin, powdered skim milk, salt, fragrance, lecithin(soybean origin)
Almond & Chocolate Soy flour (non genetically modified), almond, edible plant oil, sugar, eggs, chocolate, non-digestible dextrin, agaveo-syrup, cocoa powder, inulin, salt, fragrance, lecithin(soybean origin), (may contain milk)
Nutrition Facts
Strawberry
Per bar (18.1g)
Energy: 80kcal, protein: 2.6g, fat: 4.4g, carbohydrates: 9g (sugars: 6.4g , dietary fiber:2.6g), sodium chloride (salt) equivalent: 0.05-0.1g

soy isoflavones: 8mg
Blueberry
Per bar (17.8g)
Energy: 80kcal, protein: 2.6 g, fat: 4.5g, carbohydrates: 8.6g (sugars: 6.3g , dietary fiber:2.3g), sodium chloride (salt) equivalent: 0.05-0.11g

soy isoflavones: 8mg
Almond & Chocolate
Per bar (16.4g)
Energy: 80kcal, protein: 2.9g, fat: 5.4g, carbohydrates: 6.5g (sugars: 3.9g, dietary fiber:2.6g), sodium chloride (salt) equivalent: 0.06-0.13g

soy isoflavones: 8mg

SOYJOY Crispy

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Plain

Plain

Simple flavor characterized by aromatic sweetness that highlights the distinctive crispy crunchiness of puffed soy.

Ingredients
Soy flour (non genetically modified), plant oil and fat, sugar, soy protein, papaya, non-digestible dextrin, pineapple, tapioca starch, salt/fragrance, lecithin(soybean origin)
Nutrition Facts
Per bar (25g) Energy: 123kcal, protein: 6.4g, fat: 7.3g, carbohydrates: 9.1g (sugars: 7.1g, dietary fiber: 2g), sodium chloride (salt) equivalent: 0.1-0.21g
Soy isoflavones: 14mg
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Mixed Berry

Mixed Berry

Studded with a fruity sweet and tart mix of cranberries, raspberries and strawberries; look for the eye-catching pink package.

Ingredients
Soy flour (non genetically modified), plant oil and fat, sugar, soy protein, cranberry, raspberry, non-digestible dextrin, tapioca starch, strawberry, salt/fragrance, lecithin(soybean origin)
Nutrition Facts
Per bar (25g) Energy: 119kcal, protein: 6g, fat: 6.7g, carbohydrates: 9.8g (sugars: 7.8g, dietary fiber: 2g), sodium chloride (salt) equivalent: 0.09-0.19g
Soy isoflavones: 13mg
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Golden Berry

Golden Berry

Generous amounts of golden berry, recently the focus of attention as a "super-food," create a fresh, tangy flavor.

Ingredients
Soy flour (non genetically modified), plant oil and fat, soy protein, sugar, golden berry, Orange peel (orange peel, high-fructose corn syrup, sugar), non-digestible dextrin, tapioca starch, salt/fragrance, lecithin(soybean origin)
Nutrition Facts
Per bar (25g) Energy: 120kcal, protein: 6.3g, fat: 7.1g, carbohydrates: 9g (sugars: 6.7g, dietary fiber: 2.3g), sodium chloride (salt) equivalent: 0.1-0.21g
Soy isoflavones: 14mg
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Banana

Banana

Enjoy the mellow sweetness and rich fragrance of banana

Ingredients
Soy flour (non genetically modified), margarine, puffed soy (soy protein, tapioca starch), processed banana, banana puree, processed pineapple, non-digestible dextrin, sugar, agave syrup, salt/sorbitol, fragrance
Nutrition Facts
Per bar (25g) Energy: 115kcal, protein: 5.9g, fat: 6.6g (saturated fatty acids 1.3g, trans fatty acids 0g), cholesterol: 0mg, carbohydrates: 9.7g (sugars 7.1g, plant fiber 2.6g), sodium chloride (salt) equivalent: 0.06~0.14mg
Soy isoflavones: 18mg
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White Macadamia

White Macadamia

Enjoy the sweetness of white chocolate made with soy milk and aromatic macadamia nuts.

Ingredients
Soy flour (non genetically modified), plant oil and fat, soy protein, soy-milk chocolate, sugar, non-digestible dextrin, macadamia nuts, tapioca starch, salt/fragrance, lecithin(soybean origin)
Nutrition Facts
Per bar (25g) Energy: 133kcal, protein: 6.2g, fat: 9.1g, carbohydrates: 7.8g (sugars: 5.9g, dietary fiber: 1.9g), sodium chloride (salt) equivalent: 0.07-0.15g
Soy isoflavones: 14mg

All products mentioned are sold in Japan.

Product Site of SOYJOY (Japanese)

Product Site of SOYJOY (Japanese)
Introduction about SOYJOY's special ingredients and the health benefits of soy

Dedicated to creating nutritional products that have a meaningful impact (Japanese)

Soylution

Offering new ways to enjoy whole soy nutrition, focusing on the potential of soy as an approach to the various challenges humanity faces