Otsuka Pharmaceutical Co., Ltd. (Otsuka) has announced the March 12 launch of convenient 100ml trial-use sizes of Medicated Scalp Shampoo and Medicated Skin Wash from the UL·OS brand of total body skin care products addressing the concerns of middle-aged men.

Driven by increased demand for odor control and scalp care, UL·OS cleansing items have become popular elements of the brand. Capitalizing on this popularity, UL·OS Medicated Scalp Shampoo and Medicated Skin Wash will appear in new packaging designed with a stylish, cool adult male image, conceived to capture an expanded segment of fans.

With the market for men's skin care products expanding over the past three years*², a wide variety of items has become available. In an Otsuka Pharmaceutical survey*³, among respondents showing a desire to use shampoo and body soap formulated for men, many commented that they don't know "which product to choose," or "which product is best for me," indicating a strong desire for products sized for trial use.

This was the catalyst for the launch of 100ml sizes of Medicated Scalp Shampoo and Medicated Skin Wash, large enough for a two-week trial use. Reasonably priced, the new trial-use sizes aim to promote healthy skin care habits and capture new fans for the UL·OS brand.

As a total body skin care brand developed through pharmaceutical expertise, UL·OS will continue to encourage adoption of year-round skin care routines and support middle-aged men who seek to maintain healthy skin.

1. 1Cosmedics: cosmetics + medicine
2. 22018 - 2020 Intage SRI+ (Nationwide Retail Store Panel Survey)
3. 3October 2020 Otsuka Pharmaceutical online survey of males 30s - 50s; n=1,500

【Product Overview】

Product information website: https://www.otsuka.co.jp/en/nutraceutical/products/ulos/

Official UL·OS website in Japanese: https://www.otsuka.co.jp/ulos/

Product name	UL·OS Medicated Scalp Shampoo	UL·OS Medicated Skin Wash
Content	100mL	100mL
Suggested retail price(pre-tax)	JPY 450	JPY 420
Product characteristics	• Formulated with two active ingredients*4, UL·OS Medicated Scalp Shampoo prevents dandruff, itchiness and sweaty odor to maintain a healthy head. • Silicone-free, it washes cleanly away, leaving no build-up on hair and requiring no conditioner. • Amino acid cleansing ingredients produce a rich, fine-textured lather that gently cleanses scalp and hair.	• Formulated with two active ingredients*4, UL·OS Medicated Skin Wash cleanses, disinfects and sanitizes, preventing middle-aged oily*5 and perspiration odors. • Can be used for face and full-body cleansing. • Generous, long-lasting lather cleanses without burdening the skin.

1. 4O-cymen-5-ol, 2K glycyrrhizic acid
2. 5Distinctive body odor often associated with midd-aged men

【About UL·OS】

Otsuka Pharmaceutical established the Otsu Skin Care Research Institute in 1990, and for more than 20 years has been engaged in proprietary research focusing on the health of the skin, a vital organ that accounts for approximately 16% of human body weight.
Based on the unique Otsuka Pharmaceutical principle of Cosmedics (Cosmetics + Medicine) targeting healthy skin, UL·OS was launched in 2008 as a men's total body skin care brand, focusing on impurities, dryness and UV exposure as the primary causes of skin damage.
With the launch of these two new items, the UL·OS selection of head-to-toe cleansing, moisturizing, energizing, and protection products offers a range of 16 items in 10 categories .