Otsuka Pharmaceutical Co., Ltd.

July 26, 2021

Reflecting Customer Concerns
Introduction of ORONAMIN C DRINK in Label-free Bottles

Otsuka Pharmaceutical Co., Ltd. (Head office: Tokyo, Japan; President: Makoto Inoue; hereinafter Otsuka) has announced the July 26 launch of label-free versions of Oronamin C Drink via e-commerce channels. The new label-free version of Oronamin C Drink will be available in units of 30 bottles per case.


Based on the corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' the Otsuka group of companies provides innovative products and services that contribute to more rewarding, healthier lives for people everywhere. Aiming to build and maintain the trust of customers and society, the group unveiled its "Declaration of Customer-centric Commitment" in October, 2018.

Otsuka group Declaration of Customer-centric Commitment:

In Paragraph 4, the Declaration focuses on "Interactive Communication with Customers." Otsuka has established points of contact for inquiries, consultations, and feedback to facilitate provision of accurate and useful information and seeks to reflect customer comments and concerns in product development. The new label-free version of Oronamin C Drink is one result of these initiatives.

Along with growing environmental-consciousness in recent years, removal of labels from emptied PET or glass bottles has become a habit for many, and Otsuka has been receiving an increasing number of queries and requests, such as, "I wish the ORONAMIN C DRINK label could be easier to remove."

Oronamin C Drink is the first small bottled drink to launch a label-free version in Japan.*
Though it is possible to recycle glass bottles without removing the paper labels, the new label-free bottles were developed in response to user concerns and will be available in Japan in case units through the Otsuka Plus One website and other select e-commerce channels.

Otsuka will continue to pursue various initiatives reflecting customer comments and concerns.

  • Otsuka Pharmaceutical survey (small bottled drink definition: 101〜180ml size; Japan Glass Bottle Association)

Product: ORONAMIN C DRINK label-free bottle 120ml (10 bottles x 3; 30 bottles/case)

Lot indication: Printed directly on each bottle (in white ink); 10-bottle packs in outer packaging (case)

Price: Recommended retail price ¥3,402 (tax inclusive; available in case units only)

Sales channels: Available through Otsuka Pharmaceutical Plus One website and other selected e-commerce sites