Otsuka Pharmaceutical Co., Ltd.

March 1, 2022

Introducing New Calorie Mate BLOCK Vanilla
Nutritional Balance in Everyday Life for People of All Ages

  • Expansion of Calorie Mate consumption scenarios attributed to increased health-consciousness, influenced by changing lifestyles
  • Vanilla flavor, familiar to people of all ages, debuts nationwide in Japan on March 22, 2022
New Calorie Mate BLOCK Vanilla (left: 4 blocks; right: 2 blocks)

Otsuka Pharmaceutical Co., Ltd. (Otsuka) has announced the March 22 launch in Japan of Calorie Mate BLOCK Vanilla, a new flavor in the Calorie Mate line of nutritionally balanced foods.

Calorie Mate was launched in 1983 as a balanced source of five major nutrients (protein, fat, sugars, vitamins and minerals) in a convenient, easy-to-consume format. In the intervening 40 years, Calorie Mate has become relied upon in a variety of consumption scenarios. Influenced by changing lifestyles, increased interest in health and dietary habits has led to new appreciation of the concept of "nutritionally balanced food" and increased opportunities for at-home consumption of Calorie Mate BLOCK and other convenient types. Developed to encourage more people to consume this convenient source of five major nutrients, new Calorie Mate BLOCK Vanilla is a familiar flavor, favored by people of all ages. The new vanilla flavor offers balanced nutrition support for a wide range of age groups in a variety of consumption scenarios.

Calorie Mate BLOCK Vanilla Features


・ A nutritionally balanced food, a convenient source of five major nutrients

・ Familiar vanilla flavor appeals to people of all ages

・ Vanilla-flavored bar accented with chocolate chips

・ Simple flavor can be enjoyed again and again

・ Characterized by subtly sweet aftertaste and light vanilla fragrance

・ Available in 4-block and 2-block packages; each block provides 100kcal of energy for convenient calculation of calories

Calorie Mate BLOCK Vanilla Overview

Product name Calorie Mate BLOCK Vanilla
Category Confections; nutritionally balanced foods (solid type)
Content 4 blocks (80g); 2 blocks (40g)
Suggested retail price (pre-tax) 4 blocks: ¥200; 2 blocks: ¥100
(per 4 blocks - 80g)
Energy: 400kcal, protein: 8.2g, fat: 22.2g, carbohydrates: 43g (sugars: 41g, dietary fiber: 2g), sodium chloride (salt) equivalent: 0.44g, calcium: 200mg, iron: 2.0mg, magnesium: 50mg, phosphorous: 90mg, vitamin A: 385μg, Vitamin B1: 0.6mg, vitamin B2: 0.7mg, vitamin B6: 0.65mg, vitamin B12: 1.2μg, niacin: 6.5mg, pantothenic acid: 2.4mg, folic acid: 120μg, vitamin C: 50mg, vitamin D: 2.8μg, vitamin E: 3.2mg
Shelf-life 13 months

About Calorie Mate

A food with balanced nutrition, Calorie Mate is a convenient source of five major nutrients. Launched in Japan in 1983, Calorie Mate is currently available in Block, Jelly, and Liquid types to suit a variety of preferences and consumption scenarios. The Block type was initially developed to address a growing tendency to skip breakfast. In addition to busy students and working people who may not have time for breakfast, Calorie Mate is relied upon by a wide range of age groups in a variety of consumption scenes.

Based on the corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical will continue to contribute to the health and wellbeing of people around the world.


Product Information

Product site(in Japanese)

Product information on our corporate website (in English)