AIO manufactures and markets POCARI SWEAT, SOYJOY, and other products that contribute to health and wellbeing. Imported for marketing in Indonesia since 2007, SOYJOY offers health benefits by making it easy to enjoy the nutrition of soy any time or place, and targeted proposal of new consumption scenarios has made SOYJOY a popular choice for busy and health-conscious Indonesians.
In addition to expectations for continued growth of the Indonesian market for health foods, demand for halal food products led to the construction of the halal-compliant production line at the Kejayan Factory, paving the way for local manufacturing and marketing of SOYJOY. Halal-compliant SOYJOY Strawberry will be launched on July 2, with additional flavors to follow.
Otsuka will continue to promote the health benefits of soy and suggest new ways to maximize the advantages of soy protein in keeping with local cultural and lifestyle differences.