Otsuka Pharmaceutical Co., Ltd.
Introducing New UL•OS Scalp Shampoo Volume-up
Addresses men's scalp condition and hair problems
Otsuka Pharmaceutical Co., Ltd. (Otsuka) has announced the launch of UL•OS Scalp Shampoo Volume-up, a new addition to the UL•OS line of men's total body skin care products based on the pharmaceutical-based concept of Cosmedics*1 for healthy skin. Focusing on concerns about hair volume, texture and resilience, new UL•OS Scalp Shampoo Volume-up will be launched nationwide in Japan on March 13, 2023.
In an Otsuka survey*2 of men in their 30s through 50s, one in three respondents indicated that they are troubled by insufficient hair volume, while one in five are concerned about the texture and resilience of their hair. These concerns are more pronounced among men over 40 years of age.
UL•OS Scalp Shampoo Volume-up was developed to address these concerns. Its rich lather gently cleanses an oily scalp without overstressing the hair. To address concerns about texture and resilience, which increase with age, three active ingredients*3 reinforce hair*4 from within and without. Strongly boosting hair shafts from the roots, application of unique coacervation technology*5 gives hair a soft and airy finish without needing to use a separate rinse. Addressing volume, texture, and resilience, new UL•OS Scalp Shampoo Volume-up fosters healthy scalp and hair condition through daily shampooing.
- *1Cosmedics: Cosmetics ＋ Medicine
- *2Otsuka Pharmaceutical survey (on-line survey) 750 men aged 30s - 50s; October 2022
- *3Sodium Tosyl Valinate, Polyquaternium-22, Sodium Taurine Lauroyl Methyl Beta-Alaninate
- *4Physical repair effect
- *5Rinse ingredients are activated when shampoo is mixed with water
【Two UL•OS Shampoos】
The UL•OS line of shampoos includes original Medicated Scalp Shampoo and new Scalp Shampoo Volume-up. Each is formulated to address specific hair and scalp concerns.
|Medicated Scalp Shampoo||Scalp Shampoo Volume-up|
|For those concerned with preventing odor, dandruff and itchiness from a scalp-care perspective||For those concerned about hair texture and resilience from a scalp-care perspective|
Otsuka Pharmaceutical website (product page): https://www.otsuka.co.jp/en/nutraceutical/products/ulos/
UL•OS official website: https://www.otsuka.co.jp/ulos/ (Scheduled for March 13 release) (in Japanese)
Product name: UL•OS Scalp Shampoo Volume-up
・Strongly boosts hair shafts from the roots
・Soft finish with airy volume
・Contains amino acid cleansing ingredients
・No rinse required
Suggested retail price (pre-tax):
300mL ¥1,500; 420mL ¥1,800; 500mL ¥2,400
Supporting human health from an all-body perspective, Otsuka Pharmaceutical established the Otsu Skin Care Research Institute in 1990, and has been engaged in proprietary research focusing on the health of the skin, a vital organ that accounts for approximately 16% of human body weight. Based on the unique principle of Cosmedics (Cosmetics + Medicine) targeting healthy skin, UL•OS was launched in 2008, targeting impurities, dryness and UV exposure as the primary causes of skin damage. Advocating a beneficial cycle of cleansing, moisturizing, and protection, the UL•OS brand has grown into a full range of items for men's head-to-toe skin care.
Otsuka will continue to support healthy skin through the UL•OS line of products.